Sales Letters: Teasing Your Way To Higher Response

Before your letter can sell it has to be opened. And read. Your envelope can make that happen.

Nine No-no's of a Direct Mail Letter

It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail...

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked. Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

Use Direct Mail Marketing to Capture Leads Online

Direct mail marketing and Internet marketing make perfect partners. They can both be effective on their own. But combine them, and you've got a marketing marriage that can really deliver results!

Why Your Direct Mail Isn't Working

Disappointed with your response rates lately? Here's how you can make them better.

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

Targeting the Affluent Consumer

Affluence is an interesting word. To some it means having the discretionary income to take a year-long global vacation. To others the implication of affluence or luxury may be less ambitious. But to marketers, affluence has been the Holy Grail, representing consumers with money to burn.

PS - Keeping your Printing Costs Low

If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your ...

Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chance to lift responses. Read a few of the suprising secrets that can improve your DM success at no extra cost to you. From the author of Writing Copy for Dummies.

Improve Your Direct Mail Success Rate With Our 6 Top Tips

A mailing list of valued customers is probably one of the most valuable assets your business could own. But how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning. These are our six tips to planning a successful direct mail marketing campaign.

Direct Mail Postcards: 7 Ways to Grab Attention With Your Headline

Numbered headlines are a proven way to increase the performance of your direct mail postcards. But how do you use them the right way? Read on to find out.

Rules for Designing a Booth at a Trade Show

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal.

Direct Mail Reply Devices Must Tell Sales Letter Buyers How To Respond

My brother-in-law says you should be thankful for truckers because everything you buy was handled at some point by a trucker. LoWayne is a trucker, so he’s biased. But I think he’s right anyway.