Marketing for New Customers: Expanding Your Customer Base the Easy Way

The most cost effective way to increase your customer base is by obtaining valuable referrals from your best customers. Maximise your referral opportunities. Gain streams of ideal customers that you can delight and enhance your sales and profits...

Postcard Marketing Tips: Boost Response Rates with a Stronger Message

Postcards can be an effective and affordable part of your marketing program. So don't let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards.

Postcard Marketing Tips for Real Estate Agents

This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods...

Pricing in Proportion: Marketing Strategies

The Royal Mail has changed the way it charges for postage in the UK. Employ these marketing strategies to minimise your marketing costs and maximise the impact of your campaigns.

Creating a Referral Marketing System

There are many reasons referral systems are important. These systems primarily help your mindset, and your mindset is the first step in creating a solid positive change.

Use Direct Mail Marketing to Capture Leads Online

Direct mail marketing and Internet marketing make perfect partners. They can both be effective on their own. But combine them, and you've got a marketing marriage that can really deliver results!

Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed

Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product or service first; marketing second)?

Targeting Inactive Customers With Postcards

Tips for getting a higher response rate and motivating inactive customers using direct mail, specifically postcards.

IT Marketing: Mailing to Your Current Customer Database

IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.

Paper Direct Mail Is Alive And Thriving

In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs - neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant... it still works.

Targeting the Affluent Consumer

Affluence is an interesting word. To some it means having the discretionary income to take a year-long global vacation. To others the implication of affluence or luxury may be less ambitious. But to marketers, affluence has been the Holy Grail, representing consumers with money to burn.

Most Newsletters Don't Work - part one: Success and How to Monitor It

Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.

Direct Mail Postcards: 7 Ways to Grab Attention With Your Headline

Numbered headlines are a proven way to increase the performance of your direct mail postcards. But how do you use them the right way? Read on to find out.