Cold Calling is Great!

You have finally made the big decision to get out of the rat race and start a small business. Congratulations! You have just entered what is known as the small office or home office type of business.

Four Words To Make Your Business Communication More Persuasive

Would you like to be able to write copy and deliver business presentations more easily and more convincingly? This simple technique appeared in a poem over 100 years ago but has been proven to work effectively through scientific research. Yet most people still fail to follow it.

How To Survive Your Moment of Truth: 3 Effective Ways To Open a Sales Letter

Without an effective opening your sales letter will be headed for the 'round file' in a matter of seconds. But craft a good opening - one that captures your prospect's attention and makes them want to read more - and you'll not only survive your moment of truth - you and your sales letter will thrive. This article shows you how to do just that. Includes numerous tips and examples.

Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Pricing in Proportion: An Introduction

In 2006 The Royal Mail introduced a major change to the way postage is calculated in the UK. This has major implications for direct mail campaigns. Minimise your mailing costs by understanding how the new system will work.

Pricing in Proportion: Marketing Strategies

The Royal Mail has changed the way it charges for postage in the UK. Employ these marketing strategies to minimise your marketing costs and maximise the impact of your campaigns.

What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy

Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...

In A Wired World, Why Are You Using Your Father's Direct Mail Campaign?

The mandate for businesses in today's volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can't afford to keep doing things the way they've always done them, most companies continue to rely on the same outdated, expensive and inefficient marketing tools they used when carbon paper and typewriters were the heights of office technology.

Use On-Demand Postcards: The New Easy Way To Market Your Business Fast

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.

Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation.

In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons.

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product or service first; marketing second)?

Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

Targeting the Affluent Consumer

Affluence is an interesting word. To some it means having the discretionary income to take a year-long global vacation. To others the implication of affluence or luxury may be less ambitious. But to marketers, affluence has been the Holy Grail, representing consumers with money to burn.