Playful Postcards

Want your direct mail to work? Have fun!

Pet Grooming Is Fastest Growing Pet Service Business

How to market and advertise a pet grooming business. Pet grooming is growing at a rapid pace. Shows how to stand out from the competition.

How To Craft Stronger, More Compelling Offers That Will Boost Response Rates

How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers. Check it out now and boost your response rates later.

Self-mailers in B2B Direct Mail: Advantages and Disadvantages

Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Here's why.

For Direct Marketers, Personality Is Everything

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Attention Blood Centers! Save More Lives With These 10 Steps!!

When it comes to recruitment of blood donors, telemarketing becomes a matter of life and death. Six years of success in blood donor recruiting has made Incept Corporation an industry leader. Following this 10-step guide will assist blood centers to achieve greater success in attracting new prospects, increasing participation of active donors and reactivating lapsed donors.

Direct Selling: Work at Leisure

Direct selling is a unique marketing strategy. Though it is not new to India, it has not been able to achieve the status of retail marketing. But now it is slowly catching up and becoming popular. The credit of popularizing this concept in India goes to Amway. Their marketing concept involving direct selling and multi-level marketing have helped in opening up new avenues of employment and revenue generation in India. William S. Pinckney, MD & CEO of Amway India Enterprises, traced the growth of Amway and the benefits and potential of Direct Selling in India in a talk with Himanshu Kumar Singh of Amity EduMedia. Go for details to view the excerpts:

How To Write A Compelling Display Ad To Sell Whatever You Want

How come you're seeing certain ads over-and-over again?

Direct Mail Letter Design Tips For Improved Lead Generation Response

Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked. Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

In A Wired World, Why Are You Using Your Father's Direct Mail Campaign?

The mandate for businesses in today's volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can't afford to keep doing things the way they've always done them, most companies continue to rely on the same outdated, expensive and inefficient marketing tools they used when carbon paper and typewriters were the heights of office technology.

The Three Most Powerful Strategies Ever Created for Selling Your Services

If you're tired of working way too hard for so little, have customers who are flocking to your competitors or just want to take your business to the next level, read on

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product or service first; marketing second)?