Grandiose Plans: Why I Got Out of Bed This Morning

You have to get up in the morning to keep ahead of your competition. This is true not only of mail order and direct mail, but especially in your Internet business. Small advances by your competitors can drastically reduce your sales. You also can be your own enemy.

Annual Appeal Letter Asks: Four Secrets Of Requesting Donations

In the fundraising profession, the act of requesting funds from a donor is called “the ask.” When you are writing a fundraising letter and you arrive at the place where you must actually, ahem, request a donation, you have arrived at the ask. And the ask, as you probably know, is one of the toughest things to get right in fundraising.

How To Use Google's Formula For Success, To Write Your Most Powerful Sales Copy Ever!

Is it actually possible to use the same formula the mighty Google uses, to create your own compelling sales copy?

For Direct Mail Lead Generation Success, Clone Your Best Customers

I don't relish being proven wrong. But a while back I sat down to discover who my best clients were. I wanted to increase my revenues. I figured that the best way to do that was to discover who my best clients were and to then go after more firms that were like them.

Improve Your B2B Direct Mail Response Rates With Premiums

Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later.

Self-mailers in B2B Direct Mail: Advantages and Disadvantages

Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Here's why.

Catalog Tips For Business-To-Business Direct Mail Marketers

Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them

Sales Letter Writing: Boost Your B2B Readability

Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others?

Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters

Uncover 3 direct mail advertising tips that enabled me to generate over $47,000 in sales commissions in less than 30 days!

Direct Mail Marketing With Postcards: The Headline Factor

If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing your headlines, you're wasting time and money. Read on to learn how to avoid such a mistake.

Postcard Marketing Tips for Real Estate Agents

This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods...

Direct Selling: Work at Leisure

Direct selling is a unique marketing strategy. Though it is not new to India, it has not been able to achieve the status of retail marketing. But now it is slowly catching up and becoming popular. The credit of popularizing this concept in India goes to Amway. Their marketing concept involving direct selling and multi-level marketing have helped in opening up new avenues of employment and revenue generation in India. William S. Pinckney, MD & CEO of Amway India Enterprises, traced the growth of Amway and the benefits and potential of Direct Selling in India in a talk with Himanshu Kumar Singh of Amity EduMedia. Go for details to view the excerpts:

When to Test Direct Mail Pieces

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.

In A Wired World, Why Are You Using Your Father's Direct Mail Campaign?

The mandate for businesses in today's volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can't afford to keep doing things the way they've always done them, most companies continue to rely on the same outdated, expensive and inefficient marketing tools they used when carbon paper and typewriters were the heights of office technology.