The Power of Personalized Mail

Everybody likes to see their name in print. Private mail is read with keen interest. First, learn to trust the author.

Sales Copy Striptease

If you're a savvy business professional preparing for a promotion: writing your sales letter, website copy or display ad can often twist you into more knots than a pretzel.

How to Dominate MySpace

Discover step-by-step how to dominate MySpace and drive thousands of laser-targeted visitors to your website-100% FREE-without spending hours on your computer.

Direct Mail Postcards: 10 Ways to Boost Your Response Rates

Direct mail postcards have long been the workhorse of direct marketing. But as with any other form of marketing, direct mail postcards should be optimized in every way possible. To get the highest return on your investment, you must seek constant improvement in all aspects of your postcard marketing program. Here are ten ways to do exactly that.

Align eCommerce Expectations

Free shipping still reigns as customers' favorite incentive, though far fewer merchants can figure out how to make this strong incentive pay-off without eating into margins. The same holds true for product discounts.

Direct Response Advertising Market Overview

In order to understand what direct response channels marketers would prefer in the new year, we interviewed Lorenz Lammens. Lammens joined Experiences Direct in 2006 as Marketing Director. Before that, he's been senior art director at Virtual Senses, responsible for its brand experience portfolios. Nike, Unilever, Proctor and Gamble and T-Mobile are but a few of the portfolios Lammens was responsible for.

What's In A Newsletter?

The majority of people in mail order and MLM businesses are still very unfamiliar with the profitable marketing advantage newsletters can actually be to their business. In fact, most of these people will avoid them completely simply because they don't understand them; even though newsletters carry an air of prestige about them. Here we will educate on how profitable a newsletter can be.

In Direct Sales - Take Control of Your Business Finances

Whether you joined your company for the additional income, the fun and products, or the tax benefits, taking the following steps will enable you to get control of your business finances for higher profits and greater peace of mind.

In Direct Sales - Increase The Number Of Bookings From Your Shows

Bookings are the lifeline of your business because they provide immediate income, future bookings, and lead to new team members. Following are four simple ways to increase the number of bookings you receive at every show.

In Direct Sales - Build Rapport With A Personal Touch

With more and more people corresponding through e-mail, now is the time to differentiate your business by personalizing your contact with a simple and inexpensive postcard. There are so many reasons why you should send postcards regularly. They are affordable (whether homemade or purchased), inexpensive to send, fast to write and fun to receive!

In Direct Sales - Plant the Seed of Opportunity

Are you planting the seeds of opportunity so you can reap the rewards of success? Your sales presentation is only one of many chances you have to share the many benefits your company has to offer. Every day conversations and interactions with others hold a goldmine of opportunity to share why you love your business. Set a goal to personalize each of these four phrases and then commit to use each one while you are out and about every day.

In Direct Sales - What are the Keys to Ensuring a Successful Business?

As experienced professionals in the Direct Selling Industry, we have observed the winning traits of successful distributors. Our findings show which predominant characteristics are shaping the future of our industry.

Get the Response that You Want with Folded Postcards

Postcards are the most economical yet the fastest way that you can get the response that you need from both your loyal customers and your likely customers. The limited space on the postcard allows you to maximize the use of it. You can either use the postcard as a whole or fold it in two to be able to make best use of its space.

Point Of Sale Advertising Is 36% Less Effective Than It Could Be

Marketers are missing out on 210,000 confectionery shoppers every 2 weeks spending an average of ?5 on confectionery in the UK's motorway stations.