Optimize Your News Releases

Today's news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let's examine some news release optimization techniques.

Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor

Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. Here is a prescription from your PR Doctor on how to gain healthy media visibility.

Can Mixed Martial Arts Survive With Only One Big Show?

Ultimate Fighting Championships bought Pride FC for $70 million. Is this a good thing?

Make Your Business A Winner

Learn how to make your business a winner, by winning awards in your industry. You can easily gain free promotion, press coverage and a reputation for excellence. This article explains how.

Do Your Clients Treat You The Way You Want To Be Treated?

Customers notice silence. People were regularly late, so the meetings were never constructive. This action trained the entire project team about how to deal with Laurie's meetings. Bill had a sales manager who was lying to him repeatedly. Getting to the truth...

Press Releases - Everything You Need To Know

A press release can be a great way to gain some free exposure - but how do you do it, how much will it cost and, well, WHAT IS IT?

How To Use Press Releases To Get Traffic And Build Links To Your Website

This article covers one of the most chronically underused methods for driving traffic to a website - the press release. Learn how you can use these powerful tools not only to drive massive traffic to a website quickly, but how these can be used to improve your long term search engine rankings.

Double the Power of Your PR on the Internet

It doesn't matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you can generate much more PR exposure, with little effort.

Is the Press Release Dead?

Are press releases obsolete? Do reporters read them anymore? Yes--but you need to know how to do it right. Here's how to cultivate a relationship with your reporter. And get published.

Increasing Your Media Quotient (MQ) - Part Two

What happens when your MQ, or what I call Media Intelligence drops? Does this fall over time or because of your actions or behaviours. I believe poor decisions can lead to actions and behavious that decrease your MQ. This in turn impacts on your reputation. Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ. What does the media want and how can you increase you chances in obtaining coverage?

Free Publicity - 5 Easy Ways to Promote Your Business

Learn how to use free strategies to promote you and your business.

Public Relations at Work - A Useful Formula for Communication that Reduces Mistakes

If you could reduce the number of serious mistakes in your life with a solution that costs nothing, would you do it? Many hospitals are reducing deaths and injuries from mistakes. Their solution is not more technical training for surgeons, or fancy new equipment. The remedy is much simpler - teaching people to talk to each other in a clear, concise way, using the S-B-A-R technique described in this article.

Gaining Publicity

You can increase your sales and customer base by marketing your business every day. Publicity is the vehicle that drives more customers to your scrapbook business.

Easy Publicity For Your Business

In the old days, press releases were published in newspapers. Space limitations meant that only a limited amount of information could appear so journalists could pick and choose what to accept. But with the rise of internet sites where you can submit press releases yourself, it’s become much easier to spread the word about your business.