Public Relations for Tobacco Companies

When it comes to tobacco companies in the United States of America we all know what they have been through with class-action lawsuits and we watch as much of the tobacco industry in the United States has been destroyed by lawyers. Of course some people who were heavy smokers are very upset about tobacco companies and the nicotine that has been put in the cigarettes to keep them from going out and enabling them to stay lit.

Public Relations for Gas Stations

Many businesses have trouble promoting them selves and increasing their community goodwill. Let us take a case study of a gas station; you can see how difficult it is to do good public relations in the local community if you own a gas station. People do not think of gas stations as a business but rather a place to quickly get the fuel they need and run on.

Public Relations for Divorce Lawyers

Most people hate lawyers and that is truly unfortunate for the legal profession, although many people say it is their own fault. One type of area of law, which is practiced that often gets people to hate lawyers are those that practiced divorce law.

Hot Artist & Band Press, Promo Kits!

Artist press kits can be very difficult to write well. Let a former artist press writer and agent with the William Morris Agency show you how to write a powerful press kit!

Press Release Magic

A Little Used Technique To Get Hundreds Of Sites Linking To You Have you got as many visitors to your web site as you want? Most of us haven't and if we don't want to spend a fortune in advertising we are left with search engine optimization, and other time consuming and frequently unrewarding tasks. It's not easy to get traffic to your web site. There’s only room for 10 sites on the first page of Google and as almost nobody searches past page three you have to rank in the top 30 to be found. That’s the top 30 of thousands, sometimes millions. Not an easy task unless you are marketing something very obscure. Trying to optimize your site to increase your ranking can take up all your time, and time is money. Even then you may just as easily be dumped when Google next changes its criteria- which happens at least every 6 months.

How to Capitalize on Your Nonprofit's Media Coverage

When your nonprofit generates flattering media coverage, you naturally want to share it on your website. But beware. In this day and age of easy access to information, it's all too easy to forget copyright and permissions conventions. Follow this quick guide to capitalizing on your media coverage without risking copyright infringement.

Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?

This article is one of a series that will show you how to tell your own winning story without breaking the bank. Step-by-step, month by month, you’ll learn how to prepare your news, share your news and/or expertise, and earn the headlines you need to spread your story far and wide. Plus, you’ll learn about plenty of useful and often free resources to help you get the mission accomplished. When you get into action, your brand, reputation, and business will grow. You’ll soon learn that good publicity can last forever, and you’ll wonder why you didn’t begin sooner.

Hire a PR Firm - Before You Need One

How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level.

Press Release Templates

Learn how easy it is to setup a press release template. See here a template of a sample press release template. You can use it as an outline in your writing for press releases.

Got Publicity-2007?

Most people do not factor in publicity into their marketing program. They forget about it when planning. Or they think it happens spontaneously with enough word of mouth marketing.

What is Public Relations and Why Do You Need It?

According to the forecast of the Bureau of Labor Statistics in the United States, the field of public relations will continue to reap thousands of job openings in the next few years. In fact, professionals even predicted that the growth rate of job opportunities in the field of public relations will continue to rate higher than the other fields.

News You Can Use - Winning More New Business From Media Coverage

For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that's just the start. A timely story about your company can gain good coverage in trade, local and even national media if everything goes according to plan. Failing that, regular coverage in local and trade publications is certainly achievable – if you keep finding stories that are relevant and of interest.

Smart Media Communications; Part 2 - Understanding The Media Markets And The Media

(Part 2) of a continuing mini series: Article discusses the TOP-31 and other media markets, general communication strategies and some tips. An important building block in the series.

Smart Media Communications; Part 5 - Understanding Media Politics And Your PR Plan

This final article in the mini series covers important issues to consider including media politics and managing a PR/communications plan.