Publicity: How To Capture the Attention of the Media

The fact of the matter is that the media just doesn't care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don't care about your products or services, what makes you think the media is going to fall in love with your story?

Press Release - The First Step Of The Marketing Campaign

A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

The Magic Of News Releases: Free Publicity To Build Your Business

The media are waiting to hear about your business. It just takes one news story to take your business to another level. Are you missing out on thousands of dollars of free publicity by not sending out news releases?

There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media

Learn how to turn every conversation with the media into a public relations success! With these 4 failsafe tips, you will be well on your way to becoming a visible, expert resource in your industry.

Using Press Releases to Gain Free Advertising & Publicity

You may think that writing press releases only works when you have important news to share or company announcements to make and that is wrong! You can write and submit press releases at anytime which will get published if you put an interesting slant to what you are submitting.

Public Relations for Mobile Oil Change Companies

If you run a mobile oil change company then there are not a lot of ways to promote public relations in the community. And yet with a little creativity you can design a Public Relations Program for your Mobile Oil Change Company. Let me explain what we did in our company to re-position our selves as a community based business and still give back to the community, which has served us so well in past.

Public Relations for Car Wash Companies

When considering public relations for Car Wash Companies you should understand that there are ways to maximize your gifts and donations to the local community and space these acts of kindness over a long period of time. How so you ask?

Public Relations for Recycling Programs

Some of the most progressive cities have programs for used waste oil, old paint and many other hazardous substances as well as a plastics, glass and paper or cardboard recycling program. But people need to know about all these things to participate and they need to understand what to do with all their recyclables.

Public Relations for Boat Detailing Companies

Boat detailing requires hard work and to make a run at the local marina market you need a strong customer base. Of course many people rarely come out to visit their boats and the chances of you getting a personal meeting are not so common as you might like.

Case Study; Public Relations for Utility Companies

Public Relations for Utility Companies is very important and yet when we look at all the types of public relations going on with Utility Companies they all seem the same. You have seen them; Turn in your energy hog refrigerator for discount on your utility bills, 25-ways to save water including turning in you toilet for a low-flush volume toilet and information about 411, 611 and 911 services.

Storm Water Public Relations Concept

Promoting a Storm Water Program is not easy, as it is hard to tell people not to allow all that soapy water to enter the storm drain when they wash their car or to pour detergents onto the oil spots on their drive way and allow it to flow into the gutter. Nevertheless the public needs to be informed that those storm water drains are exactly for that; Storm Water (only).

Public Relation for Plumbing Company

Some industry sub-sectors have a difficult time in setting up public relations plans and strategies. Lets look at a plumbing company for instance, it is a company type that everyone thinks nothing of until they need a good plumber and then they are at the top of our list for solving a major if not catastrophic potential problem.

Public Relations and Painting Companies

What types of public relations projects can a painting contractor do to promote positive community goodwill? Well let me throw an idea out there for you? Why not join a Neighborhood Mobile Watch Program. Why? Well because painting companies are often referred by HOAs Home Owners Associations

Public Relations Concept for Kinkos

With all the Public Relations Campaigns going on all the time with large companies and corporations it is always difficult to out do the last promotion to strengthen the brand name. Although when using public relations to build good will in a local market and community it is almost mandatory that companies do this.