Press Releases: Writing a Great Press Release

A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published.

Dealing With the Press: An Ultimate Challenge

How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.

Public Relations Promises Publicity

People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message.

Blogging for Traffic and Dollars

The power of the Super Blog is just around the corner. A hybrid product that allows the user to combine many widget type attributes into one blog and run on autopilot has tremendous value. The Super Blog concept does as much as what 10 to 12 sites might do separately. By combining the functionality into one blog economies of scale are obtained along with a significant reduction in maintenance.

21 Proven Ways To Use PR to Build Your Brand - Part Two

Public relations or PR is the best way to build your personal or professional brand. Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. How can you build your brand using PR? Here are the second seven of 21 tips.

Your PR Doctor's Ten Top Reasons To Tell You It's Time To Hire A Publicist or Public Relations Firm

Today’s businesses and business professionals wonder how they can possibly know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten top reasons that provide confirmation you need to hire a publicist or PR firm.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

How to Rev Up the Media Engine

7 tips on how to get free media attention using PR. Think you can and you will find a way to make it so!

Top 10 Ways To Attract Publicity For Your Business

Attracting publicity for your business can be easier than you think. Media coach and journalist Joanne Mallon shows you how-

The 10 Commandments For Avoiding A Public Relations Disaster

The ten commandments to follow to avoid the kinds of public relations disasters that we read and hear about every day.

Hiring A PR Agency - A Headhunter's View

Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?

Getting Your Press Release Published Offline

So you've had your press release published all over the web. Now it is time to get it published where it will be truly effective. Your local newspapers and magazines can be a goldmine for your business.

Increasing Your Media Quotient (MQ) - Part One

You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence? Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population. They understand that the media can be a powerful vehicle for increasing awareness of themselves and their organisations. Think high MQ people and the names Sir Richard Branson, Donald Trump and Dame Anita Roddick come to mind. But how can you increase your MQ or Media Quotient and how can you have control over your message? I was recently a guest on an international forum with the theme of MQ and was asked the hard questions about the soft skills required to increase your personal or professional MQ. This article, part one of three, provides answers to the most common questions people around the world have about increasing their MQ or Media Quotient.

Double the Power of Your PR on the Internet

It doesn't matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you can generate much more PR exposure, with little effort.