A Company's Story Must Carry Impingement Value to Obtain Widespread Publicity

What brings the media to your company’s door? Why do some stories appear in print, while others get lost in the shuffle? How can you impinge upon a reporter to make him or her eager to interview you?

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

How to Use a News Release

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention....

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

The Placement Crash - The Failure of PR in the Conversation World

Great offline mainstream media exposure is an excellent way to drive traffic to a website, and using Capture the Conversation methods such as newsletter sign ups, online surveys, blogs, and webinars can engage those visitors to enter the conversation with you, rather than coming to stale corporate speak site and leaving without taking any action. The problem is most PR agencies don't have the skills necessary to Capture the online Conversation, resulting in what we call The Placement Crash.

There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media

Learn how to turn every conversation with the media into a public relations success! With these 4 failsafe tips, you will be well on your way to becoming a visible, expert resource in your industry.

Become the BUZZ

Everyone wants to create a buzz around their company so that their products will fly off the shelf. Before you can begin - it is up to you to become the buzz - let them talk about YOU

Gain Publicity - Sponsor or Donate to an Event

Add PR to the mix when soliciting sponsors to your event or project - a positive response is likely to ensue.

Brand Management - Beyond Marketing

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

Public Relations for Mobile Car Wash Firms

If you own a mobile car wash business you should be leaning more towards public relations campaigns rather than straight advertising or conventional marketing. Sure the yellow pages, direct mail, newspaper and radio ads will work, but are they really targeting you market and do they set the right tone?

Public Relations for Trucking Companies

In the Transportation Sector often we see anti-truck comments in the newspaper, TV or hear them on the radio. Some folks apparently do not understand that everything they buy came to the market via a truck at some point. And yet all they see in traffic jams is these big vehicles blocking their view of more traffic ahead.

Public Relations for Recycling Programs

Some of the most progressive cities have programs for used waste oil, old paint and many other hazardous substances as well as a plastics, glass and paper or cardboard recycling program. But people need to know about all these things to participate and they need to understand what to do with all their recyclables.

Case Study; Public Relations for a Landscaper

Public relations is important no matter what type of business you are in. Recently Landscaping companies have taken a public image hit due to their perceived use of illegal aliens for labor supply. It is important to re-establish such companies in the market place as safe and legitimate. One thing a landscaping company can do to propel positive public relations is to join the Neighborhood Watch Community and keep an eye out for the areas they work in.

Public Relation for Plumbing Company

Some industry sub-sectors have a difficult time in setting up public relations plans and strategies. Lets look at a plumbing company for instance, it is a company type that everyone thinks nothing of until they need a good plumber and then they are at the top of our list for solving a major if not catastrophic potential problem.