How to Get National Media Without a Publicist

When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was just in its infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick.

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

Connecting PR to SEO for a Complete Strategy

PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt — read on...

What PR Organizations Say, What They Mean About Options Backdating

If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

Five Ways to Maximise Morning TV Interviews

Whether representing yourself or your company, breakfast or morning TV shows are the perfect opportunity to help build your profile, or gain community support for a new idea. That's why it's essential to ensure your morning TV interview runs as smoothly as possible. All the tips and advice you could need on how to give a successful interview

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

Get Your Press Release Opened And Looked At By The Media 100% Of The Time -- Guaranteed

If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:

PR - The Secret of Success

PR basically involves maintaining healthy and long-term relationship with the public. Public for a firm constitute its employees, suppliers, customers, media persons as well as the shareholders. Keep reading, to unfold the other secrets about PR.

How to Write a Press Release

Press releases are powerful documents that add to the professional image of any organization and they are essential for getting publicity. Writing a press release is mostly a matter of following a simple formula.

12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

When business organizations donate big checks for any cause, it is not given as much consideration as it deserves. This article points out ways in usiing big checks for a company's marketing plan. The article gives out important tips on how to use big checks for publicity.

Use PR to Gain Valuable Information

Knowing enough about the company you want to do business with will help you achieve greater sales volums. One of the best sources on information is from the publicity the target organization does.

Gain Publicity - Sponsor or Donate to an Event

Add PR to the mix when soliciting sponsors to your event or project - a positive response is likely to ensue.

Public Relations for Health Equipment Companies and Rentals

If you own a health care or health equipment rental business there are some very neat community based public relations projects you can be involved with which will cost you little or no money. Many small and medium sized businesses do not realize all the things they can do to generate the goodwill and Public Relations they need. However if one is creative they maybe shocked as to how well they can do in the local community if they put their minds to it and think outside the box.

Public Relations for Recycling Programs

Some of the most progressive cities have programs for used waste oil, old paint and many other hazardous substances as well as a plastics, glass and paper or cardboard recycling program. But people need to know about all these things to participate and they need to understand what to do with all their recyclables.