Nine Ways to Get Free Publicity and More Clients

While marketing tactics that cost money are a necessary part of almost any strategy, make sure to get the most mileage you can out of techniques that are either free or extremely economical. Remember, even if your marketing budget is tight, there are still plenty of things you can do to increase inquiries, boost referrals, and expand awareness of the unique aspects of your business.

Press Release Ideas

Ideas for press releases.

Business Reputation and Buzz for Retail Restaurant Outlets

Many types of businesses live or die on their reputations. But what sorts of businesses is it most critical too? Well, a video rental business can have a ho-hum reputation and still survive providing there is no other major competition in close proximity.

Inside A Company's News Release - Part One

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company’s plans.

Get Ready For PR!

It’s fact of life that doing PR for your business means that you actually need to get to grips with all the publications that could be possible opportunities – and this can be overwhelming. Paula Gardner sets out ten ways to really pin-point and get to know your target press.

What PR Organizations Say, What They Mean About Options Backdating

If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

PR Isn't Adapting, It's Leading

Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations.

Using the Business Media in Your Marketing Mix

Business writers are always looking for good subject matter experts to use as sources in their articles. Positioning yourself as a valuable resource to members of the business media can result in ongoing favorable publicity for you and your business.

7 Key Points For An Event Planning Checklist

An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go.

Great Public Relations Keywords To Generate More PR Sales Leads

If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.

The Magic Of News Releases: Free Publicity To Build Your Business

The media are waiting to hear about your business. It just takes one news story to take your business to another level. Are you missing out on thousands of dollars of free publicity by not sending out news releases?

PR - The Secret of Success

PR basically involves maintaining healthy and long-term relationship with the public. Public for a firm constitute its employees, suppliers, customers, media persons as well as the shareholders. Keep reading, to unfold the other secrets about PR.

Create Great PR by Staying in Touch

PR is not just about sending out Press Releases - it is about getting yourself known for your expertise. Great PR means staying in touch with your media connections.

Gain Publicity - Sponsor or Donate to an Event

Add PR to the mix when soliciting sponsors to your event or project - a positive response is likely to ensue.