Your Expertise is Boring!

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture - Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

The Crucial Factor That Determines Whether or Not You Get Free Publicity

Before you try to get publicity for anything, you must know (and abide by) this crucial factor or your chances of getting the publicity you want will be diminished.

Mistakes You Can't Afford To Make When You Write A Press Release

Writing a powerful press release can be easy when you follow a tested, proven formula. but it can be a nightmare when you don't. Don't make these mistakes when you write your press releases or all of your time and effort could be wasted.

Give to Charity - It Pays

People love to give and giving to charity is a great way to advertise your business in a low cost way. This article provides a few tips on how to approach charitable giving.

When Size Doesn't Matter

Is public relations, or PR, just for the big guys? Not really. PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower.

Inside A Company's News Release - Part One

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company’s plans.

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a 'public and peer review' to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Publicity - What Every Business Needs To Know

Businesses from all over the world are always searching for ways to get more publicity. You can let thousands of people know about your service, your store, or your new products without paying a penn...

Who Needs A Public Relations Specialist?

The article examines what Public Relations is, the process and tools involved in public relations, and offers suggestions on how to select a PR firm.

Communication & Corporate Social Responsibility

Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.

How to Use a News Release

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention....

Using the Business Media in Your Marketing Mix

Business writers are always looking for good subject matter experts to use as sources in their articles. Positioning yourself as a valuable resource to members of the business media can result in ongoing favorable publicity for you and your business.

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

PR - The Secret of Success

PR basically involves maintaining healthy and long-term relationship with the public. Public for a firm constitute its employees, suppliers, customers, media persons as well as the shareholders. Keep reading, to unfold the other secrets about PR.