The Granddaddy of PR Strategies

Remember, please, a single issue -- for example, a potentially dangerous, unattended perception among a key audience, and its resulting behaviors, can spread like wildfire nudging any operation closer to failure than success.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

10 Reasons to Send a News Release

News releases are the workhorse of publicity. The trouble is, when is it appropriate to send them?

Go Back To Basics To Get Your Story Into The Media

In an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media. The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.

Public Relations Counselors

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.

14 Publicity Tips You Can't Live Without

These 14 tips will make your efforts to get publicity a whole lot easier than every before.

Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity

So many people fail to get publicity because they do incredibly dumb things that make them look like amateurs. This article will describe them all and tell you how to avoid them.

Making the Release

Tips on writing a great press release that will get attention--and free publicity for your business.

Are PR Campaigns Affordable?

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.

Getting Free Publicity for Your Online Business

It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit.

Business Reputation and Buzz for Retail Restaurant Outlets

Many types of businesses live or die on their reputations. But what sorts of businesses is it most critical too? Well, a video rental business can have a ho-hum reputation and still survive providing there is no other major competition in close proximity.

Public Relations - And What It Means for Your Franchise

Successful businesses be they Franchises or not utilise Public Relations to establish their reputation in the community. This is some times done very professionally through the use of Public Relation Consultants or in-house as an adjunct to the marketing department or even by the franchise owner. In this article we discuss the why's, wherefore's and how's of this very important part of your business.

Invite the Media to Tell Your Story

With preparation and diligence, you will overcome almost all media relations challenges.

Publicity - What Every Business Needs To Know

Businesses from all over the world are always searching for ways to get more publicity. You can let thousands of people know about your service, your store, or your new products without paying a penn...