Picture This: Photos Add Life to your Press Release or News Story

A picture is worth a thousand words, whether you're blessed with a news photographer or arranging them on your own. This article shares helpful hints for making the most of either experience.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

The Biggest PR Speed Bump of All

This kind of king-size PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line - perception altered, behaviors modified, employer/client satisfied.

Getting in the News Frame

If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.

Try PR and Watch Something Interesting Happen

Sooner or later, managers will realize they need a public relations game plan if they are to get all their team members working towards the same external stakeholder behaviors.

Go Back To Basics To Get Your Story Into The Media

In an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media. The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.

Public Relations Shock and Awe!

Fact is, this piece will help move you beyond tactics like special events, brochures, broadcast plugs and press releases to achieve the very best public relations has to offer.

Get a Competitive Marketing Edge with PR Techniques

Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credibility than messages communicated through paid advertising; and it can be a vital element of any integrated marketing campaign. Here are some cardinal rules, guidelines, and strategies to multiply your chances of success.

Almost Free New Product Publicity Can Work For You

Almost free new product publicity. My successful experience with clients over the years. Examples of how publicity campaigns can work for you. New products publicity writing is my specialty. How to get profitable results at relatively low cost to you. What works and the many benefits of sales that are traceable to a specific new product release campain. You must have a plan and I can help you find ut what works best by working together with you for your success.

Four Things You Have To Do To Get Free Publicity for Your Business

So many people fail to get publicity because the ignore the four crucial things they have to do to get that publicity. Are you one of these people? Check the list of four and be sure you're doing every one of them.

Mistakes You Can't Afford To Make When You Write A Press Release

Writing a powerful press release can be easy when you follow a tested, proven formula. but it can be a nightmare when you don't. Don't make these mistakes when you write your press releases or all of your time and effort could be wasted.

Making the Release

Tips on writing a great press release that will get attention--and free publicity for your business.

Cracking Da Media Code

This article is about archetypes in the media and understanding how to work best with them in 5 different ways.

Public Relations - And What It Means for Your Franchise

Successful businesses be they Franchises or not utilise Public Relations to establish their reputation in the community. This is some times done very professionally through the use of Public Relation Consultants or in-house as an adjunct to the marketing department or even by the franchise owner. In this article we discuss the why's, wherefore's and how's of this very important part of your business.