Ford Motor Company and the Gay And Lesbian Community

First the Gay and Lesbian Community said they were boycotting Ford Motor Company, then after some money donations were given and some PR got underway all of a sudden the Gay and Lesbian Community is now endorsing Ford.

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

7 Reasons Why Press Releases Beat Advertising

You shouldn't begin your advertising campaign without looking into what press releases can do for your business. press releases are cheaper and more effective than advertising and can help you compete with the big players while becoming one.

The Power of a Press Release

Press releases are for announcements not just headlines. Use press releases wisely and you will get more coverage than you ever thought possible.

Tips to Make the Most of Your Media Relations Efforts

The value of your company’s brand and reputation can grow as a result of favorable media coverage captured over time. However, securing good coverage can prove challenging if you don’t know how to work with the media. To pack a punch into your media relations results, consider these tips.

Getting in the News Frame

If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. But even so what about all the other issues and what about those areas after a couple of years have gone by and help is still needed there?

Developing your Media Tools

From media pages on your website to press kits and briefers, this article touches on the essential points of putting your public relations and media tools in place.

Using Effective Public Relations to Attract Investors

Done properly, public relations can bring attention to the good work a company does on a regular basis. As an overview, here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company.

How to Make Great Tickets

A brief discussion of the various ways to create and print tickets. Gives an overview of the pros and cons of each ticket printing method.

3 Mistakes You Can't Afford To Make When You Write A Press Release

Are your press releases not getting the response you expect? You may be making one (or all!) of these mistakes. Correct them and watch your response rate soar!

Get a Competitive Marketing Edge with PR Techniques

Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credibility than messages communicated through paid advertising; and it can be a vital element of any integrated marketing campaign. Here are some cardinal rules, guidelines, and strategies to multiply your chances of success.

Making Up A News Story, Legally

It can be perfectly legal - and very smart - to make up your own news stories. This article will tell you exactly how to do it.

Making the Release

Tips on writing a great press release that will get attention--and free publicity for your business.