The Lapel Pin: The Real Story

Are you looking for the perfect lapel pin for your needs? This article helps you get through the fluff and gives you the pointers you need to make the right decision.

PR Performance You Should Expect

Publicity placements are satisfying, but when it's REAL public relations performance you want, you had best shoot for creating the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives.

New Rules for News Releases

With the popularity of the Internet, it appears that many of the “old-school” marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

Cooking Up A Press Kit

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.

The Power of a Press Release

Press releases are for announcements not just headlines. Use press releases wisely and you will get more coverage than you ever thought possible.

Managers: Think You've Got Total PR?

What might be missing is public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

Ever Think of PR This Way?

Smart managers make a winning bet when they use public relations to do something positive about the behaviors of the very outside audiences that MOST affect their operations.

Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Press Release Writing Tips for PR People

A press release is often your only chance to make a great first impression.

10 Reasons to Send a News Release

News releases are the workhorse of publicity. The trouble is, when is it appropriate to send them?

Developing your Media Tools

From media pages on your website to press kits and briefers, this article touches on the essential points of putting your public relations and media tools in place.

How to Win Big With Public Relations

Give it a try. Combine a sound public relations strategy with effective communications tactics leading directly to the bottom line -- perception altered, behavior modified, employer/client satisfied.

Get a Competitive Marketing Edge with PR Techniques

Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credibility than messages communicated through paid advertising; and it can be a vital element of any integrated marketing campaign. Here are some cardinal rules, guidelines, and strategies to multiply your chances of success.