Is This What PR's All About?

Are you a manager who needs the kind of public relations effort that leads directly to achieving your managerial objectives?

Managers, Why Stress Over Your PR?

The article assumes that you are a manager who needs and wants the kind of public relations effort that leads directly to achieving your managerial objectives.

The Power of Storytelling: Forget Everything You've Learned About PR -- Focus on Your Story Instead

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers. Today, storytelling may seem quaint. It’s not. Thanks to technology, some of the largest and savviest organizations in the world are discovering that storytelling is even more important today -- and more powerful. Storytelling is so powerful that it should be the primary goal of all your public relations. In fact, banish the words publicity and public relations from your vocabulary. Focus on storytelling, and tap into an essential human motivator that has propelled humankind for thousands of years.

The 7 Secrets of Writing a Great Media Release

A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.

How Examples Can Help You Get More Publicity

People often ask me how to make their stories more attractive to the media. I tell them that providing examples is one of the best ways to do just that.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

How to Create Your Own Small Business Press Kit

Press kits aren't just for the press. They're for everyone. But what's in a press kit? Find out in this short article.

When Bad News is Brewing, the Worst Response is No Response

Media coverage about an emerging negative issue doesn't wait for you to have a good story to tell.

'Til the Cows Come Home: 6 Ways to Maximize your Local Connections

Why throw your PR at lots of editors hoping something will stick? Use your local connections and these 6 tips to make your press kit stand out in a very large crowd.

Press Here To Make The News

Writing a press release is a key skill for writers and anyone looking to raise their business profile. Her's what you need to know to create a press release that really works.

The Biggest PR Speed Bump of All

This kind of king-size PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line - perception altered, behaviors modified, employer/client satisfied.

Ever Think of PR This Way?

Smart managers make a winning bet when they use public relations to do something positive about the behaviors of the very outside audiences that MOST affect their operations.

Corporate Donations, Government Grants and the Public Relations Justification and Ethics in Giving

So often we hear people complain that this person is rich and they did not give enough to that cause or that Corporation is only giving for the Public Relations and they lack ethics. The question is should they not give if they are only doing it for selfish motivations or for a win/win scenario...

Developing your Media Tools

From media pages on your website to press kits and briefers, this article touches on the essential points of putting your public relations and media tools in place.