India's Influential News Media

Going to be doing a media tour of India? Here is an overview of the most influential Indian newspapers, magazines, and TV shows.

Free Publicity Can Be Recycled

After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity.

Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business

Business owners and managers want to create awareness of their business. And many times they want to (or have to) create that awareness with a very small or no budget. This presents a challenge so one needs to apply some strategic thinking to do this. Employing some strategic thinking, here are thirteen (13) strategic, creative and inexpensive ways to inform your existing and prospective customers and clients know who you are, what you do, and what core values you exemplify in your business.

Partnering with Non-Profits to Jump-Start your Publicity

A PR pro gives solid tips on how to achieve maximum publicity exposure for your good work with non-profit organizations.

JetBlue '07 Valentine's Day Crisis - The Case For Chief Reputation Officer (CRO)

JetBlue's crisis response in the airline's Valentine's Day debacle has been superb. Because they are, by themselves, reactive, they miss crucial valuable elements - benchmarks and right timing to launch, creating uncertainty amidst too many unknowns. A proactive stance delivers predictable solutions. A chief reputation officer or CRO, however, fiercely protects this invaluable, yet fragile company asset, suggesting that a kairos (well timed and measured) response would reduce uncertainty and likely produce better, more predictable results.

Blogging for Traffic and Dollars

The power of the Super Blog is just around the corner. A hybrid product that allows the user to combine many widget type attributes into one blog and run on autopilot has tremendous value. The Super Blog concept does as much as what 10 to 12 sites might do separately. By combining the functionality into one blog economies of scale are obtained along with a significant reduction in maintenance.

Tell Me About It - Testimonials As A Small Business PR Tool For Free Publicity

Whenever I think my experience can help someone make a better decision, learn something new or contract with an industry leader, I often email a quick testimonial, send off a video or step out in front of a video camera to give them a snapshot of my story they can use in their marketing. In this article written by Barbara Rozgonyi, founder of CoryWest Media and creator of Panoramic PR, you'll learn the five steps you need to take to make telling your story about using someone else's product perform as a powerful free publicity tool.

Effective Business Cards Design for Realtors

Many times realtors will show you several properties and then leave you to think about which one to buy. In fact realtors find themselves leaving their realtor business cards many times to close the deal. As a result these realtor business cards need to be designed really well to help potential clients make the right decision to go with you!

Digitize Your News Releases

Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program.

Ten Survival Strategy Tips For Hostile or Sensitive Media Interviews

Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it? If you want to increase your preparedness when coming under fire from the media or when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews.

Can Mixed Martial Arts Survive With Only One Big Show?

Ultimate Fighting Championships bought Pride FC for $70 million. Is this a good thing?

How to Rev Up the Media Engine

7 tips on how to get free media attention using PR. Think you can and you will find a way to make it so!

Three Methods of Executive Search

The PR job market is always changing. Depending the forces of supply and demand, one type of search method may be better than another. Here is an overview of three methods used to recruit PR executives. Retainer search Exclusive to one search firm. Extensive research, interview and recruiting process to identify potential candidates. Search person will travel wherever necessary to personally meet with the candidate. Travel costs are passed on to the client.

Getting Your Press Release Published Offline

So you've had your press release published all over the web. Now it is time to get it published where it will be truly effective. Your local newspapers and magazines can be a goldmine for your business.