How to Remarket Your Publicity for Maximum Exposure

Positive publicity about your product, service or business can mean the difference between success and failure. It can also mean the difference between modest success and outrageous success. Publicity will increase your name recognition, give you credibility, serve as a platform for you to educate your target market, and help you leap ahead of your competition.

Secrets to Franchising Public Relations

Public relations and brand building are indeed paramount in any business, but in franchising, it is not only important it is a matter of survival for the system.

Press Release Primer - Are You Ready to Grab Some Attention?

Create a media buzz using press releases. If you come up with a great story targeting the media with hook headlines and a quick hitting style; the results can be amazing.

How to Write Your News Release

Follow this step-by-step process to write and expose your news

How To Write A Press Release

Nine reasons the media won't use your press release from a professional speaker with more than 20 years insight in the media industry, and ways to improve your public relations release writing.

The 7 Secrets of Writing a Great Media Release

A good press release generates free publicity and its essential in public relations. This articles covers tips and secret of writing a great and successful press release that captures media’s attention.

When Does PR Help Managers Manage?

This approach to public relations delivers the best PR has to offer, public relations designed to do something meaningful about the behaviors of those important outside audiences that most affect the unit you manage.

Managers: Is PR Crucial to Your Success?

Yes, indeed, because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives.

The Manager's Path to PR Quality

The manager's path to quality public relations requires that you resolve to do something about the behaviors of those outside audiences that most affect the unit you manage. And that's for starters.

Changing Business: More Media Covering Fewer Stories

The relationship between the business press and the institutions they cover is being redefined as increasing numbers of news media outlets are thinning out the audience – and reducing the number of journalists each outlet can afford to have.

7 Reasons Why Press Releases Beat Advertising

You shouldn't begin your advertising campaign without looking into what press releases can do for your business. press releases are cheaper and more effective than advertising and can help you compete with the big players while becoming one.

When Bad News is Brewing, the Worst Response is No Response

Media coverage about an emerging negative issue doesn't wait for you to have a good story to tell.

Public Relations: Use Its Core Strength

In the end, a sound public relations strategy combined with effective tactics leads directly to the bottom line -- perceptions altered, behaviors modified, employer/client satisfied.

Ever Think of PR This Way?

Smart managers make a winning bet when they use public relations to do something positive about the behaviors of the very outside audiences that MOST affect their operations.