More Bang For Your Press Release Buck

How using free press release distribution sites can act as a large pay-per-click ad.

Publicity: Repeat for Results

Just one well-placed, well-timed release can result in thousands of dollars in new business. It has happened for me, and it can happen for you, too. However, as with any other kind of marketing, publicity has to be done over and over again to continue getting results. I have also discovered . . .

How to Get Free Publicity for Your Small Business

Every business can benefit from the right publicity. Unfortunately, public relations firms can be costly. You can take matters into your own hands, however, by generating your own free publicity.

Secrets to Running a Successful Carwash Fundraiser

A car wash fundraiser might seem like a simple thing to organize. What do you need besides a hose, a couple of buckets, soap, water, some towels and volunteers? This might be fine to raise a few hundred dollars.

Definition of Public Relations

The difference between Public Relations PR and Advertising is simple, you pay for Advertising.

How to Write Your News Release

Follow this step-by-step process to write and expose your news

5 - Ways To Turn Publicity Nightmares Into Advantages

Mistakes happen. Every person, company, organization, or government, will one day face the reality of having made a bone-head mistake, that requires you to handle the problem with the public and the press. Unfortunately, most mistakes are not addressed properly... which leads to even more problems, regulatory intervention, lawsuites, or just plain embarrassment for your lack of planning or incompetence. Here are five simple tactics that anyone can (and should) use to make the best out of a bad situation...

Preparing a Writer Media Kit: An Outline for Professional Authors and Speakers

Are you a professional writer who wants to maximize your exposure to potential markets and editors? Would you welcome free publicity? Does boosting your image as a writer interest you? Then you need a media kit.

Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

Effective Press Release Distribution is Key to Spreading the Word

Recent press releases announcing new products, services, business relationships and other announcements. Press releases with news and important business deals. Get the information you need BEFORE it hits the newspapers! Advanced Press Releases...

New Rules for News Releases

With the popularity of the Internet, it appears that many of the “old-school” marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.

Managers: Is PR Crucial to Your Success?

Yes, indeed, because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives.

How To Write A Press Release That Will Get You Maximum Results

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

When Bad News is Brewing, the Worst Response is No Response

Media coverage about an emerging negative issue doesn't wait for you to have a good story to tell.