The Magnificent Power of the Press Release

Provides an insight into the process of the designing and writing of newsworthy, easy-to-read and informative copywriting and explains several useful tips on how to write efficient press release service and improving press release services.

Being Ready When a Media Frenzy Hits!

Are you ready for the media when they want YOU? The camera, lights, and interviews can be intimidating even for the most media savvy person. Here are a few tips to get you prepared.

Action: The Only Communications Measure That Counts

Learn why action is the only measure that counts when evaluating the impact of a communications campaign.

Are You Making These PR Mistakes?

Move beyond tactics and you'll be free to use the right public relations to alter the perceptions of your most important outside audiences, leading directly to achieving your managerial objectives.

Free Marketing Tip #1: Public Relations

If you think you need to hire a public relations professional to use PR to promote your small business, think again. PR is an excellent marketing tool for small business owners and independent professionals. And the best part is, it doesn't have to cost you a dime. Here are 10 steps that will make it easy for you to create a PR program for your business.

Secrets to Running a Successful Carwash Fundraiser

A car wash fundraiser might seem like a simple thing to organize. What do you need besides a hose, a couple of buckets, soap, water, some towels and volunteers? This might be fine to raise a few hundred dollars.

Get Free Publicity With Press Releases & Other Amazing Business Marketing Ideas

This article reveals secrets of getting free publicity; the world's four most amazing marketing strategies; and how to get 100+ FREE PROVEN marketing strategies in seconds...

Managers, Your PR - Sizzle or Fizzle?

A fact of PR life is this: when you need to move a message from here to there, communications tactics usually can do that job. But be careful here.

Public Relations

As public relations is an inexact science, it is difficult to document results. However, it is commonly known that editorial information has, by far, more credibility and impact than paid-for ads. Printed matter in a periodical implies that the periodical endorses the issue being referred to in the article.

Managers: PR, Do You Really Understand It?

Can you tell me that you no longer wish to be denied the best public relations has to offer, and that you want to pursue the quality public relations results you believe you deserve?

The Power of Storytelling: Forget Everything You've Learned About PR -- Focus on Your Story Instead

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers. Today, storytelling may seem quaint. It’s not. Thanks to technology, some of the largest and savviest organizations in the world are discovering that storytelling is even more important today -- and more powerful. Storytelling is so powerful that it should be the primary goal of all your public relations. In fact, banish the words publicity and public relations from your vocabulary. Focus on storytelling, and tap into an essential human motivator that has propelled humankind for thousands of years.

Preparing a Writer Media Kit: An Outline for Professional Authors and Speakers

Are you a professional writer who wants to maximize your exposure to potential markets and editors? Would you welcome free publicity? Does boosting your image as a writer interest you? Then you need a media kit.

Finding the Right PR Just Got Easier

As a business, non-profit, government agency or association manager, you need the kind of public relations effort that leads directly to achieving your managerial objectives. Unfortunately, chances are good that you still have most of your PR eggs in the tactical basket.

Managers: Is PR Crucial to Your Success?

Yes, indeed, because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives.