Gift Guide Marketing, Not Just Holidays Anymore

Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides are thought of as just a holiday phenomena, gift guides happen year round. If you aren’t taking advantage of this form of marketing then you are probably missing out on some great opportunities.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Smart Media Communications; Part 3 - How To Write A Press Release And More

(Part 3) of a continuing mini series: Article provides experienced perspective into press release writing including important questions you should ask yourself. Touches on media kits, follow up techniques and source for free online wire distribution service.

What Makes A Good, Newsworthy Story?

We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story?

What Works Best in a Press Release

After 20-some years as a public relations professional, the author shares his ideas on what works best in a press release, especially in light of the latest advances in Internet and Search Engine technology.

What if You are Not Good in Public Relations?

Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe even if sometimes, they don't even believe in what pops into their minds. In this case, the person just have the power towards public relations.

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

The Branding Of The Park And Rec Professional As The Community Service Of Choice

The branding of park and rec professionals is a super tough task. We have created a solution that may go way beyond the park and rec professional but basically covers most professionals. Creativity is the name of the game...think outside the box to attract attention.

Why Publicity Dazzles and Why You Might Consider a Publicist

When it comes to promoting your business, there are two stars, marketing and publicity. Here is how marketing and publicity work hand in hand, and why you might consider getting a Publicist for your business.

Custom Web Site Design Quick Point

Basic Idea on how to choose a custom website design company and what to briefly ask when looking.

Powerful Business Etiquette Tips

Have you observed social gaffes and just plain inappropriate behavior at business meetings? Have you ever seen someone make a fool of themselves in a business meeting? Do you feel comfortable in knowing what to do as proper business etiquette in a business meeting? It is very important to know proper business etiquette because it is very critical to your image and the relationship building process. In my business career and in particular, during my business coaching endeavors, I have learned some very powerful tips to help avoid mistakes in business etiquette that are so easy to make. Here are ten (10) of my favorites.

Media Training: Sound Bite Power

Learning to speak in sound bites is critical if you want reporters to use what you have to say. But not any sound bite will work. The key is to have message-rich sound bites.

Media Basics 101

Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services.

Old Accounts In New Agencies

You know the maxim of bottles & wines right? I have a theory that says that old wine in any bottle has to taste better. If the taste is not to your liking, chances are that its time to change your drink.