Major Account Management Is Not A Single Action

In Part Two of this four part series, I identify that Major Account Management is not a single act but a series of actions which link together to produce a powerful, professional and profitable result.

Story Selection

In selecting a story that is appropriate for any given circumstance, there are three fundamental questions you must ask yourself. First, does the story fit your audience? How does it support and underscore your main message? Second, is it a story you love, have lived or have learned from firsthand? These are key elements if you want your story to be as compelling as possible. Third, can your story be related in a way that your audience will not only appreciate it, but also identify with it and be able to relive it?

Managing an RV Sales Lot

It is not easy to manage and RV sales lot because the sales lots are so large and people can easily come up and start walking around and you may not even ever see them on the lot. Many times these customers will have lots of questions, but they may feel it emanated to walk up and ask questions because they may not appreciate the high-pressure sales tactics which are so often used by recreational vehicle sales people.

Why Not Take The Sales Quiz To see How You Are Doing?

Why not give the following sales quiz to your sales staff. It will give you an idea of their understanding and application of some of the critical issues, concepts and techniques that have an impact on their sales performance and results. If you feel your team could benefit from an in-depth Custom in-house sales training program, please give me a call. I will be happy to discuss a custom curriculum for your staff with you. Please give me a call if you would like the answers to this quiz.

How to Keep Your Prospects On Track

Following are some simple guidelines to keep your speech and verbal packaging on the right track.

If Your Sales Strategy Is Not Clear Sales Will Suffer

Ask any of your sales managers to define sales strategy and you might get a myriad of responses. Some right, some wrong and many just vague. Ask them to define operational effectiveness and you will tend to get more accurate answers depending on the level of the manager.

How To Find and Manage Likeable Sales People

Managing sales people is a lot like managing a group of Top Gun Hot Dog Fighter Pilots in that famous movie with Tom Cruise. Indeed, sales people are a different breed, especially the egomaniac hard charging type. Nevertheless if you sales department is going to cut the mustard you better learn how to deal with these types, as you are sure to get a few in every group of sale people.

Do You Have The Courage To Rate Yourself As A Manager?

2006 is quickly becoming history. Your results as a manager are evident by the achievements you have accomplished and the challenges, failure and un-met goals that were for whatever reason not realized. One of the behaviors I have been advocating for many years for managers is that they carefully and routinely evaluate the areas where they have made progress and where they have not.

Reinforcement Methods

Prospects are slow to accept your message because they don't trust you. As a master persuader you need to utilize certain resources to break down those walls, warm up your prospect and move them closer to making a buying decision.

High Expectations Lead to Great Results

The expectations we create for others often become reality. This can have interesting effects when applied out in the real world. Expectations have changed the lives and persuaded the behavior of other individuals.

Creating Personal Expectations

Many people don't like the idea of goal setting; in fact, just the mere mention of the words makes them cringe. However, there is no doubt that goal setting works. The problem is that most people aren't doing it the right way. I am not going to spend time talking about the many aspects of goal setting - the bottom line is that goal setting works and is an important aspect of the Law of Expectations. If you can help others make goals, it increases their future expectations for themselves. Visualizing themselves reaching their goals also makes achievement of those goals more tangible.

First Impression Expectations

Have you ever noticed how the people you assume are going to be jerks turn out to be just that? And if there is someone you're especially excited to meet, then you meet her and she seems great! Often our assumptions and expectations about someone we're about to meet for the first time play out exactly as we've already mentally conceived them. Once again, even when first meeting someone, you will send subconscious messages about how they are to respond and behave.

Managing Salespeople at a Christmas Tree Lot

For those who have ever run a Christmas Tree Lot you know that if those people leave without buying a tree they may not come back and this is why sales are so critical indeed. Sales management, staffing and careful scrutinizing can make the difference.

Never Give Up, Never Let Go-

CRM - a fantastic concept and when done right can be an organizations greatest asset. But only when your approach is a focused one. Discover how and when a good CRM solution can work for you.