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Sales Management
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A Real CRM Strategy or Just Tracking Customers?
An increasing number of companies claim to have adopted the principles of Customer Relationship Management (CRM), but in many cases they are simply paying lip service to what has become one of the latest ‘buzzwords’
Carried out correctly, CRM is an active process. It makes a difference which is noticed by your customers. That difference reflects in your bottom line...
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Book of Lists Marketing for Pressure Washing Companies
The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors.
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Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies
In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline.
In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new leads and turning complete strangers into customers as efficiently and enjoyably as possible.
So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline...
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How Exhibitors Can Move More Attendees Closer to Buying
After giving seminars for exhibitors at over 100 conferences with tradeshows, I've honed these 26 tips to support your success. If you are a conference planner, consider visibly supporting your exhibitors' success by giving them this Tip Sheet in their welcome packet and/or via email before the show.
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3 Ways to Increase Your Sales
What is marketing? Learn what marketing really is, and the three most important things to do to increase your sales.
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How to Make More Money Extending Credit
Easy, quick and painless. If your Credit policy is flowing smoothly, it is probably all of these.
“Become the Squeaky Wheel,” a new book written by a leader in the debt collection industry, Michelle Dunn, explains that Credit policies are a must for any business. Her book will give you the tools you need to collect more money and prevent bad debt in the future.
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