Stop Selling and Make More Sales

Many people who are new to sales and also some experienced sales people want to keep talking about their product or service. They open the conversation with one or two general questions which are often irrelevant to the customer and then launch into their sales spiel.

How To Be A Cold Calling Superstar!

Take a moment and imagine a bad day selling on the phone. It’s been awful. You’ve been cold calling for over 3 hours and you’ve had rejection after rejection after rejection....

Generating Leads Through Telemarketing

Telemarketing is one of the most common ways that a business can generate leads. It is a versatile approach. Lead generation telemarketing can be inbound or outbound, meaning that systems use prerecorded messages and can dial either random numbers or numbers from an imported list.

Changing How Business Answers Their Telephones

America is now conditioned to the automated telephone answering experience. Most of us can recite the words from memory. This drone or common experience has a comfort zone that many companies are fearful to abort. As the buying demographic changes, so must the approach.

If Cold Calling Works For You

Addresses salespeople who are satisfied with their current results from cold calling, and explains why they could do even better if they supplement their cold calling activity with smart self-marketing.

How to Cold Call Without a Pitch

Make your cold calling about them, not about you...

How to Write an Effective Cold Calling Script

In general conversation, many people think they can just “wing it” or they “know what they want to say.” On the telephone, however, you have 10 seconds to grab and hold your prospect’s attention, and frequently, you don’t get a second chance. Ten seconds goes by very quickly. Your first impression has to be strong enough to carry you through the rest of your pitch. “Winging it” is risky and generally doesn’t work, and “knowing what you want to say” without having actually crafted your message and practiced it can easily turn into “Gee, I didn’t say that very well…” Like the Girl Scouts, it is better to be prepared. A good script, a well-thought-out presentation that says what you want to say, precisely and succinctly, yet that still gives you...

The Strangest Sales Call

Last week I had the strangest meeting with a potential vendor. It was a perfect compendium of what not to do on a sales call. I share it with you, my readers, with bafflement and in the hopes that we may all learn from it. I’d been looking for a PR representative and Debbie had come highly recommended from a client. I was looking forward to meeting her. On the appointed day, Debbie showed up wearing...

So You've Done the Hard Work and Got Your Sales Leads - Why Does it All Go Wrong From Here?

After much gnashing of teeth and hours spent justifying the investment and calculating your required return on investment, you have spent your hard-earned marketing money to generate a stream of sales leads – whether telemarketing, exhibitions, seminars, online or offline advertising, direct response advertising or directory listings they all have one thing in common, they are expensive and the investment has to be justified.

Really Odd Fact About Cold Calling Success

With the right incentive, sales professionals take risks that yield unbelievable success, especially when they do these fabulous, funny five tips.

Spectacular Structure for a Cold Calling Script

Want to get more sales from your scripts? Here’s the roadmap will compel your prospects to do business with you and only you.

How You Can Avoid The Worst Cold Calling Mistake Made By Sales Pros

Here’s how to compensate for the loss of visual cues when you’re on the phone, doing your best to sell ice to an Eskimo.

Telemarketing No Call List

What you need to know about the telemarketing no call list.

How to Work With Hotels for Booking Seminars

This article highlights some key points to remember when booking a seminar at a hotel. Tips on budgeting, food and beverage costs, audio-visual equipment and other amenities are discussed.