Four Essential Phases of a Great Story

There are four phases that are absolutely essential to making your story cohesive, clear and easy to follow. The first phase involves setting and characters. Your audience needs to have some sense of where and when the story is taking place. Did this story happen in the past or is it occurring in the future? What era is it supposed to take place in? Where does the action take place? On a farm, in the workplace, on a fishing trip or at a store? Immerse your audience within your story's context as much as possible so they can identify with it as much as possible.

Overcoming Presentation Jitters

I remember my very first speaking engagement. I was excited but also a little nervous. I was faced with some of the common fears everyone experiences. Even though we may know that many of our fears are most likely not ever going to actually happen, they still have a way of trying to take center stage right before we get on stage.

Sales Training

Formulating sales policies is the key task in sales training. Sales policies cover a wide range of areas including which products should find a place in the product line; whether some of the existing products should be dropped; whether any new products should be added; whether product design or product quality needs to be changed; what models, types, sizes, colors and packing should be sold; how product service should be provided, and what kind of product guarantees should be given are areas where policies have to be formulated by sales management.

Five Things You Forgot About Great Sales Training

Great sales training differs from what you’re probably doing, in five significant ways. In your heart you knew these things. You've just forgotten!

Have You Met Seymour Yet?

Sooner or later every salesperson meets Seymour. Actually he spells his name Seemore. He needs to see more and more and more. He never buys, but he needs to see more.

Communication Channels that Open Prospects' Doors

If you are a salesperson and you're having difficulty getting your prospects' favorable attention, here are some prospecting tips that will open more doors.

Using Dissonance to Create Action

Dissonance is a powerful tool in helping others make and keep commitments. In one study, researchers staged thefts to test the reactions of onlookers. On a beach in New York City, the researchers randomly selected an accomplice to place his beach towel and portable radio five feet away. After relaxing there for a while, the accomplice got up and left. After the accomplice had departed, one of the researchers, pretending to be a thief, stole the radio. As you might imagine, hardly anyone reacted to the stage theft. Very few people were willing to put themselves at risk by confronting the thief. In fact, over the course of twenty staged thefts, only four people (20 percent) made any attempt to hinder the thief.

Effective Foot in the Door

When utilizing this technique, you must first determine exactly what end result you are seeking. This will be the big commitment you ask for. You should then create several small and simple requests that are related to your ultimate request, making sure they can be easily satisfied. As the examples above demonstrate, taking these measures will greatly increase the likelihood that your ultimate request will be granted.

Training Your Staff to Ask Questions and Refer Sales

If you are in charge of sales in your store then you need to train your staff to ask questions of each customer. When a customer says something or has a problem that your company can solve your staff needs to explain to the customer how your services or company products can solve their problem and then referred them to a salesperson or the sales staff.

Copywriting, The Fundamental Skill For Any Online Business

Copywriting is the fundamental skill for starting an online business of any kind. This article will show you why, and will also show you what is the best resource to learn copywriting.

Exhibit Staff Training - 5 Tips for Managers

There’s no job description that says “Stand in the booth and hand out brochures”, so it’s important that for each showeach staff member receives training. Just because you can sell well doesn’t mean you can sell well in this unique marketing environment. How? Get everybody in a room and lecture to them. Wrong! Whether using a professional trainer or doing it yourself, here are FIVE TIPS to develop better booth staff:

CeMAP Revision Notes

If you are considering buying old CeMAP revision notes on eBay, beware! It could be a severe waste of your money! You should be aware that the Institute of Financial Services (ifs) often changes the Certificate of Mortgage Advice and Practice (CeMAP) course content on a yearly basis and sometimes twice a year. Changes have recently been made from 1st September 2006 and as a consequence anyone buying old CeMAP revision notes, can be wasting their money, as they are most probably out of date.

Control of the High Seas

As you roam the High Seas you need to know who is in charge.

How to Make Others Feel Important

Many people consider ingratiation sucking up or brown-nosing, but the method works and ingratiation makes people more persuadable.