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Solo Professionals
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What's Your Business Model?
During business plan creation, a business model must evolve that is properly focused but broad enough to to be successful. There are four critical areas to be considered in developing the business model and incorporating it into the business plan. This article discusses them.
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Five Actions to Avoid in Business Planning
While there are many areas to be considered in a business plan, there are also some traps that should be avoided. Being aware of the five most critical, we can take steps to limit their effects.
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You Get What You Measure in Strategic Planning
You may have heard this before - that you get what you measure. In business, this is definitely, true. However, in certain types of business there is SO MUCH being measured that it's sometimes difficult for employees to decide which measurements are really important.
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Strategic Planning - What Does Your Company Mean?
Last week I had an interesting discussion with a director of Mary Kay, one of the most successful companies in the cosmetics industry. She wanted to know why it would be important for her sales reps to understand strategy.
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Blowing Your Own Horn - A Key Marketing Strategy for Small Business
Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story.
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