The Snowball Effect

In my occupation as a business advisor, I see many business owners who struggle to make ends meet, try to do everything themselves, and ultimately they either lose business to the point they finally seek guidance or they end up out of business.

Business Growth Strageties Your 4 Part Marketing Plan

Every business should have four basic strategies for generating revenue. In this article the four basic strategies are presented on order of difficulty and cost from low to high. The priority you place on each plan depends on your unique situation and goals. These strategies work regardless if you sell products or provide a service.

Execution and Executability

Robert Bradford discusses the three basic steps to improving execution of your strategic plan.

Offshoring - Are The Savings Worth The Cost

The low cost of labor in many foreign countries makes expanding operations outside the US an attractive option, but is it as great a deal as you might think? Here are just a few things to consider before expanding overseas.

Does Your Strategic Plan Include a Proven Goal Setting Process?

Strategic planning is corrals a lot of information and then develops strategies to out last and out survive the competition. Goals are part of any executable plan and there should be a proven goal setting process to expedite the execution of your strategic plan.

7 Steps Effective Strategic Planning Process

Strategic Planning Process is key to business planning and success. This TQM aticle illustrated a typical approach taken by several organizations. It involves Vision & Mission, SWOT Analysis, Developing strategic options, Strategic Objectives, Strategy Execution plan, Resource Allocation and Execution Review.

Effective Execution of Your Strategic Plan Requires Monitoring of All Goals and Your Dashboard

Do you monitor the results of your strategic plan? Is that monitoring constant and consistent? The failure to monitor the progress of the plan dooms many plans within the first few weeks.

Executable Strategic Planning Is Effective Delegation of Who Does What By When

Does your strategic plan indicate who does what by when? If not, it should.

What Every Successful Business Plan Has in Common

The first and most important attribute that every business plan needs is an idea behind it. You need to hone your idea and vision until it shines.

New Perspectives on Tough Strategic Decisions

When the stakes are high, and you are struggling with tough strategic decisions, it may be time to look at the situation from some new perspectives.

The Easy Way to Innovate is - the Hard Way!

Robert Bradford discusses how innovation creates competitive advantage and how you can think about your innovations to create a more solid market position.

An Alternative Way to Conduct a SWOT Analysis

Conducting a SWOT Analysis can be quite a challenging task when you are not so experience. this article is written as an alternative way to conduct a SWOT Analysis. It illustrates the What? When and How? It can be done in a simplistic way.

Strategic Planning - Understanding the Competitive Value of your Brand

Robert Bradford discusses the strategic value of branding and how to evaluate your brand, plus ways that you can increase the value of your brand.

Strategic Planning - What Does Your Company Mean?

Last week I had an interesting discussion with a director of Mary Kay, one of the most successful companies in the cosmetics industry. She wanted to know why it would be important for her sales reps to understand strategy.