Brand Management: Customer vs. Employee

Brand Management is not only about the customer but the employees as well. If you want to create a brand that stands for service and experience then you must buid it around the employees. The employees afterall are the ones delivering the experience to your customer. Discover what makes a brand successful.

Business Branding for the Future

Does business branding play a significant role in your marketing campaign? Again, as in other articles, I like to begin with the philosophy behind the subject matter. This establishes the general feeling behind the need for the same.

Logo Mats Create A Great Impression

A well designed logo mat will have a positive impression on your staff and visitors alike by reinforcing your company branding.

Branding with Promotional Products

Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.

Minding Your Own Brand - Do You Love Me?

Focusing on Quality, Service, and Price to market your company is as irrelevant as doing the Mash Potato and the Twist in a techno dance club. Customers are looking for more. Instead, find a unique way to stand out from the crowd if you hope to build a lasting relationship with a prospect.

Breaking Category

The probability that a consumer will notice your product among the herd, well, let's just say it gets tougher everyday. The good news is that it is not completely out of your control. It takes a bold initiative and a willingness to buck whatever the current trends are, but the results can be nothing short of spectacular.

What's In Your Launch Box?

Launch your branding and marketing with confidence using this step-by-step plan. Learn how to think beyond the common conceptions of branding and think–brand power.

Promotional Gifting: Products and the Holidays

While it is always a good idea to show your customer appreciation, the holidays are an important time to do so. Traditionally, the holiday season includes an abundance of gift giving and showing the important people just how valued they are to you. Smart companies plan ahead for this time of year and strategize their holiday gift program. To do so means to concentrate on your relationship with your clients and to separate yourself from the competition by putting thought into your offerings. This way, your presents have a lasting impression, even long after the festive season is over.

Logos and Branding-Maximize their Power

Are you getting full use of your logo or branding? Are you being consistent in marketing materials? Expert marketing advice on logo and branding utilization.

Branding is About Imagination, Not Millions

It doesn't take money. It takes brains...

Wide World Branding

Guerilla marketing, targeted PR, SEO, electronic mail and online advertising give clients looking for media exposure a new arsenal for branding their firms that is diverse, inexpensive and effective - if handled the right way. These latest electronic branding techniques, combined with traditional PR methods have brought corporate visibility to a new level. Now any company can become newsworthy and every company can be in the consumer's eye.

On Business, Branding and Backyard Fences

There is a major disconnect in the world of small business. Read this week's article to learn what trend in business that many small businesses are missing the boat on.

Define Your Business With a Great Logo

A great logo design can go a long way in facilitating the brand building process of a product- service. The article used examples to illustrate this particular point.

Why Use Thermal Binding Instead of Comb or Coil Binding?

Let’s start with the pages themselves. With comb binders, the page’s integrity is compromised by the holes you have to punch. Even if you order them pre-punched, that part of the paper has only half the strength of the rest of the page. If you expect your documents to last for any length of time, then thermal binders are the way to go. The pages are held with a simple strip of glue and nothing more.