Renowned Elite Brand (Singapore Airline)-A Branding Case Study

A raw, no-holds-barred, politically-incorrect review on one of the airline industry's most well known luxury brand - The Singapore Airline (SIA)

Creativity Creates Real Wealth

The guy who dares to be different. The bigger you get, the harder to manoeuvre. Customers are entitled to a little theater.

Apple Gets Sued Over The iPhone

There may very well be other products out there labeled iPhone, but Apple has made the biggest splash with theirs. They shouldn't be surprised that they are targeted by Cisco. What surprised me is that Apple went ahead with the unveiling while the name was still unsecured.

You Are Your Brand

The importance of branding to success of any business

Branding Blunder—Creative Technology's Mistakes

While Creative Technology is one of earliest companies that manufacture MP3 players, they have lost out big time in the market place to Apple. Here is a clear comparison of marketing and branding moves both companies made.

About Face: The Value of Face-to-Face Meetings

As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact.

Positioning Strategies For Real Estate Agents

Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how.

Minding Your Own Brand: What Are You Going To Name It?

Choosing a name for your company or product is as important as naming your child, so don't take it lightly. A name has to fit the personality of the company now and the personality you want it to grow up to be.

Does Your Brand Pass the KISS Test?

How does your brand measure up? Read on to learn about the three core areas that your brand should possess.

Logos: Price, Process and Pitfalls

How much does a logo cost? How long does it take? What's the difference between a logo and a brand identity? What else should I know before hiring a designer? If you want a great logo, versus a mediocre one, you need to acquire a general understanding of what's involved in the process of designing one.

Personal Brand: Effective Signature Taglines Capture Attention

Slap a tagline on that signature and make it sell something for you. Have you ever noticed how often your signature is noticed. Everyone wants to know how you got a title. So, give yourself some emphasis and use a tagline signature to identify yourself in your business.

Brand Presentation - Go Out of Your Way to Have Fun

When was the last time you squeezed the Charmin? Found any BEEF lately? And what about the Real Thing? American's live for commercial cliches and phrases that catch attention. If your brand presentation rocks the media, packs a punch, and gets used frequently, people will notice you. What are you doing to make yourself known?

Accounting Logo Designs

Essentials of accounting logo designs

Automotive Logo Designs - Components Of Automotive Logo Designs

Automotive logo designs are probably one of the most stylish logos around. Cars, bikes and other similar stuff are incorporated in automotive logo designs to make them look classier and more eye-catching.