A Good Logo Design: Recipe For A Successful Business

A good logo design helps customers to easily identify a business and its products. It opens up the window to the communication between a brand and its customers.

Monster Amazon Crocs – Why Creative Brand Names Work Best

Avoid the most common company naming mistake of all - purely descriptive names. Find out how to use the power of evocative words to create high impact, high recall brand names.

Defining Online Branding - Part 4 - Color Psychology

Color drives emotions and emotions are the most important factor in decision-making.

Leave Stale Behind - Great Logo Design

Searching for just the right idea to make your business logo design an immediate hit? Avoid common distractions and focus on building a stellar brand image with these helpful tips to bring that shiny new logo to light.

Customizing Unit Coins for Our Heroes

The first rule of thumb to remember when designing and producing a custom coin is that it is imperative that the customer and manufacturing work closely as a team throughout the entire process.

You Are Your Brand

The importance of branding to success of any business

Quick Tips For Creating An Effective Business Logo

What you need to know before developing an effective brand identity. Don't begin your branding campaign blindly. Branding is much more than just a thoughtful logo or slogan. It's more than just a unique color scheme. There are steps that need to be taken in order to start your successful brand image.

Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?

All too often, companies approach brand development by just worrying about the frosting. They spend all their efforts focused only on what people see on the outside (corporate identities, marketing messages, product and service positioning, etc.) Companies have trouble realizing that if they don't have the proper internal brand culture, customers may be wowed at first only to be disappointed by the bad taste that is left when employees deliver a less than promised brand experience. In order to develop a strong external brand, companies must first develop a strong internal brand. By utilizing organizational development strategies along side brand development tactics, companies can create a brand culture which consistently delivers extraordinary brand experiences. The result is a brand which inspires passion and recruits both internal and external advocates.

How Promotional Items Can Boost Sales

Promotional items are effective in boosting sales by increasing brand and company awareness. For example, imagine a small notepad with 25 pages. Each page has your logo imprinted on it. At a cost of 50 cents, that is 25 impressions at 2 cents an impression. Now, if that page gets passed on to someone else, the number of impressions increases and the cost per impression therefore decreases. This can be a very cost effective means of advertising and promoting your business, provided it is done correctly.

Minding Your Own Brand: Daddy, What Do You Do At Work?

One morning at breakfast, my four-year-old son made me realize that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to.

Visual Branding For Events

Visual branding is a great way to create big impact at a special event such as a launch, customer relations dinner or trade show. Although some people think of this as a wasteful self-indulgent practice, shrewd marketers know that a focused visually branded event can leave a deep impression on customers and prospects amidst a flurry of competitors.

Minding Your Own Brand: What Are You Going To Name It?

Choosing a name for your company or product is as important as naming your child, so don't take it lightly. A name has to fit the personality of the company now and the personality you want it to grow up to be.

Brand: Recognizing Brand Specific Niche Marketing

Once you get their attention, keep it with Niche Specific Brand Recognition that maximizes your sales with upsells, marketing variations, and excellent inclusions that make your marketing practices more effective. Brand your Market with Niche Specific Recognition.

Brand Presentation - Go Out of Your Way to Have Fun

When was the last time you squeezed the Charmin? Found any BEEF lately? And what about the Real Thing? American's live for commercial cliches and phrases that catch attention. If your brand presentation rocks the media, packs a punch, and gets used frequently, people will notice you. What are you doing to make yourself known?