Momentum and Branding

Here’s my secret formula for building the momentum that every business desperately needs to achieve results.

3-Steps to Creating Brand WOW on the Internet

I am a huge proponent of using the Internet (without neglecting offline strategies) to grow your business outside of your zip code while driving local business to a place they can learn more about connecting with you. Let me take you through some brand building basics that give you WOW power online.

Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision. By its very nature a viral project must be unlike anything that has been done before.

You Are Your Own Brand

Recently, I told you the story of an eccentric (but smart as a fox) restauranteur who made piles of money, had a great following and obtained all the media coverage he ever needed...for free. This is how he did it...

Radio Frequency Identification Device - RFID

Radio Frequency Identification (RFID) is the utilization of radio waves to recognize the objects. Unlike barcode, in RFID one can find a product without virtually coming in touch with it. The tracking number is stored in a micro-chip, which is connected to the aerial. The chip is then enables to put on the air any tracking data to the receiver. Finally the information will be converted into a digital format, which is read by the computers.

Brand Building 101: Does Your Business Card Build Your Brand?

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

Why Do You Need A Brand Agency?

The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the money you have available to support it. So the greatest single value to be gained from a branding agency is the best brand positioning and communications that your product or service can support on a sustainable basis. Both you and your competitors have a marketing budget. Your advertising and media agencies are there to make your money work as hard as it can. They can choose different media, or schedule the media differently, or have different advertising and packaging. But no matter how hard they try, their ability to increase the power of your marketing investment is limited. This is because it is your brand that will most determine whether your prospect will choose your product or that of your competitor. In a nutshell. You need a brand agency. It is your best way toward making sure you get the most bang out of your marketing buck!

Make Your Logo Speak!

Logos establish a one to one connection with the people at large. Hence, it is highly necessary to lay greater emphasis on the communicative power of a company or corporate logo. This is one sure shot way to popularize your brand.

Current Trends in Trade Show Display Structures

Many exhibitors are moving away from the standard 10' pop-up curved wall display in favor of different uses for the pop-up aluminum frame. Now the graphic is already attached to the frame, and the exhibitor merely needs to pop-up the frame and he is ready to go. This new style of pop-up can be configured either as a straight frame, or curved frame depending on the exhibitor's needs.

Restaurant Uniforms to Build Your Brand

Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. A smart waiter uniform creates brand awareness with or without imprint.

Branding - A Good Place to Start

Branding yourself, products, or services, buyers will not only recognize your name, they will also begin to know about your quality.

The Brand or You

People who want to have a reason to contact you will often do so through your brand identity. If someone wants good coffee, they have many choices of which place to go for a good cup. Peet's and Starbuck's offer you a reason to go through their branding.

Do You Feel You've Hired the Right Graphic Designer for Your Small Business? Here are 5 Indicators

The big challenge for business owners is how to evaluate if they’ve made a good choice when it comes to hiring a designer – how can they tell if they’ve picked up a gold nugget or a lump of coal. I am going to share with you 5 quick things you’ll eventually think and feel that indicate you made the right choice in hiring your designer.

Putting a Full Effort Behind Your Brand

Your personal focus needs to be on the company and not yourself. This means that the company has your full support and you are willing to work towards a common goal - the success of the brand.