Husband and Wife Duo Make Vodka Sensations

Husband and Wife Create Vodka Company

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

Accounting Logos - Salient Features of Accounting Logo Design

There is a lot of consideration when being burdened with the complex tasks of creating and designing a logo, which not only reflects the image of the company, but will catch the attention of the consumer and client population. Logos need to be eye catching, and can be considered as tools which give positive first-time impressions of the industries or organizations they’re representing. Prior to a business promoting its major products and services in the market, its entrepreneur needs to be creative and design a logo, which is both innovative and creative

Which Comes First, Branding or Marketing?

At one point or another we've all fallen prey to opportunities we want to pursue but not knowing where to start first, we find ourselves unable to move in any direction. Learn how to get out of gridlock and and get moving into action.

Branding Counts, Both for Profit-Making Corporations and Non-Profits

While for-profit corporations and non-profit charities have their obvious differences, they have some similiarities.

You Are Your Own Brand

Recently, I told you the story of an eccentric (but smart as a fox) restauranteur who made piles of money, had a great following and obtained all the media coverage he ever needed...for free. This is how he did it...

Why Create a Brand?

Branding is not just about a logo, it is about how you are perceived in every aspect of your business.

Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?

How to know if your marketing materials are working for you and not against you. Your marketing materials send out vibrations that either attract or repel customers. If your materials don't reflect your true self, it will cause potential clients to distrust you. What can you do to make certain your marketing materials are doing the job you want them to do.

Designing Your Tradeshow Display on a Budget

Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible.

A Push Culture Or A Push & Pull Culture - For B2b Companies

Most B2B businesses are Sales oriented. This makes them PUSH oriented. But PUSH is not enough. They also need PULL. PULL means generating prospect attraction for the businesses' products and/or services. It's like harnessing a FREE energy source already existing out there in the market to support your PUSH effort. So go for both PUSH AND PULL.

Strategies on Brand Building by Top Brand Gurus

Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand ! The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.

Make Your Logo Speak!

Logos establish a one to one connection with the people at large. Hence, it is highly necessary to lay greater emphasis on the communicative power of a company or corporate logo. This is one sure shot way to popularize your brand.

Building A Brand Without Breaking The Bank

Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?

The Brand or You

People who want to have a reason to contact you will often do so through your brand identity. If someone wants good coffee, they have many choices of which place to go for a good cup. Peet's and Starbuck's offer you a reason to go through their branding.