XING

Xhanging a brand name requires a lot of energy. OpenBC, the networking company, has taken mayor this step to change their (brand) name. From now on, they are called XING.

Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker

Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on their team (or their outsourced graphic designer) advised them it was a bad move. As a result, business owners waste money and eventually become discouraged with taking a proactive approach to attracting new customers – “marketing”. This article focuses on helping you make wiser choices and not wasting time and money when it comes to hiring the right designer for you.

Baileys

Baileys is one of the most popular brands existing. Not many people know that the same company produces Baileys Cream, Guiness and Smirnoff. In this article we will take a closer look at the company and at the market it operates in.

Your Recipe for Brand Success, Part I

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most.

Branding The Realty Consulting Business

Branding in the real estate business is often confined to 'property developers' or the 'property' itself. But none of the marketers have ever discussed the role of branding for a 'realty consulting business'. In this article, I discuss how brand development and management can enhance the overall enteprise value of a real estate consulting business in the long run, especially in an emerging market like India.

Promote your Business with the Right Logo!

A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies.

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

10 Benefits of Branding

A short list of clear benefits for building a platform of Branding.

Create a Market Position for Your Medical Practice

Maintain and grow patient base by carving out a unique brand for your medical practice. This article is useful to medical practices to define their communications strategies.

Just Another Face in the Crowd?

Are you contributing to ad clutter in your advertising?

Accounting Logos - Salient Features of Accounting Logo Design

There is a lot of consideration when being burdened with the complex tasks of creating and designing a logo, which not only reflects the image of the company, but will catch the attention of the consumer and client population. Logos need to be eye catching, and can be considered as tools which give positive first-time impressions of the industries or organizations they’re representing. Prior to a business promoting its major products and services in the market, its entrepreneur needs to be creative and design a logo, which is both innovative and creative

Selling Your Own Fragrance Brand

Launching your own fragrance? Some things to consider before you start!

Logo Designing Tips: Win your Customers - Beat Your Competitors

Good business logos add to the face value of a company that gradually has a positive effect on the brand that in turn, influences the decisions of its potential investors, customers and the competitors. The article provides 5 tips to an effective logo design.

Your Business Title is an Important Marketing Tool

If you can make the decision on your title, think carefully so that it will attract the attention of potential customers.