The Un-Branding of the New York Times

The New York Times was once the epitome of an advanced civilizations newspaper and yet today they have lost much of their luster. So many things have happened that have tarnished its once strong brand for truthful journalism. It seems the cheating that goes on in High School and college with plagiarism and cheating on tests has indeed permeated the journalistic ethics of the once great New York Times.

Branding - Defining Yourself

Careful branding, and subsequent strategizing and application, can result in increased sales, more customers and an ability to increase the value and, therefore, the pricing of your products. Successful branding compaigns combine relevancy, consistency and awareness.

Top 5 Reasons You Need a Logo

The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo.

The People are the Brand

While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor's food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor's logo. What kind of message does that send?

Michelle Obama Delivers Address on Community Relations at Best Bosses Conference

Michelle Obama of the University of Chicago Hospitals delivered the Plenary Address at our 2006 Best Bosses Conference. Read a summary of her remarks on “Creating Relationships Between Business and Community.”

Your Recipe for Brand Success, Part I

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most.

Sponsorship and Sports – The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...

Company Logo Design: Rebrand Your Company With A Professional Logo Makeover

Company logo design forms an integral part in the brand building process of a company. A well build brand may need to change its business logo due to variety of reasons like mergers, acquisitions, change in business areas, product repositioning etc. Seeking help from a professional logo design company will not only enhance the look and feel of the company logo but will surely translate into better business returns for the company.

Advantages of a Branded House or a House of Brands

Generally speaking, creating a branded house is a more efficient model than being a house-of-brands because it allows for a more cost effective means for new product launches and brand extensions. However, executing the house of brands strategy successfully requires uncommon diligence and hard work. Both of these are scarce — and therefore very valuable. It is just plain easier to launch individual brands or to try to differentiate your “branded house” by the table stakes of your category because all these require is an understanding of yourself — not an anthropological understanding of your most coveted prospects.

Decoding The DNA Of The Brand

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).

Naming Your Start-up: Simple Do's and Don’ts

The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, let’s look at the most important reason to pick just the right name for your business.

10 Benefits of Branding

A short list of clear benefits for building a platform of Branding.

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Selling Your Own Fragrance Brand

Launching your own fragrance? Some things to consider before you start!