Beyond Branding

Is a flashy image, a catchy slogan and marketing plan enough to keep clients coming back for more? Are your clients able to see beyond the facade of a business image? Do you want to keep your clients coming back for more?

Small Business Marketing Tip - Brand and Customer Referrals

It's true: Good customers want to help your business succeed. Let's help them out. Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Protecting Brands From Being #1

At first, it really sounds odd to say that a brand has done a good job protecting itself from being number one in their category. After all, isn't it the goal of many companies to rise to that coveted position? Unfortunately, however, it can be a pratfall and dangerous precipice.

The Meaninglessness of Ford Motor Company

It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. In short, precepts enable the brand to actually mean something to those it wishes to influence and meaning is what Ford has been lacking for years.

Where's Your Business Going?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Logo Design Tips for Effective Branding

Learn how to create an effective logo quickly! Tips for effective branding.

Branding Speech; It Started With Cattle

The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in town giving a speech to a nearby college. Sure enough it is a somewhat small town and the asked if I would speak. How could I say no?

Web Branding Matters -- Part Two

Brands grow in time. They appear overnight but they can die as fast if you fail to address at least four of the crucial aspects of the branding process:

It’s That Bluey White I Really Like

A light-hearted look at whether all the focus today on branding is overlooking the other marketing tools you should be considering.

Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner

From talking with business owners, both clients and non-clients, I've found that more than any other reason, business hire graphic designers to grow their business, make them more successful and MAKE THEM MORE MONEY. That's not what art does, that’s not what Picasso does – so as a business owner, maybe you shouldn’t hire Picasso for your graphic and web design.

Why The World Loved The Steve Irwin Personal Brand

What was it about Steve Irwin that made his so popular? How did this Aussie bloke with a passion for animals become such a worldwide phenomenon?

Brand Promise, Do You Deliver?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

B2B Small Business Product and Service Content Branding

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

The Benefits of Hiring Orange County Airport Shuttle Services

Persons who regularly travel by air are commonly faced with a series of problems regarding the arrival at the airport as well as the departure from the