Business Brands; The Branding of Hezbollah Case Study

The young man who is running Hezbolla in Lebanon has told CNN news that he does not want his organization to be called an international terrorist group anymore. Of course I say how does it feel to Want?

Effective Online Logo Designs

For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business.

Using Headshots to Define Your Business Brand

Do you ever wonder if you should put your photograph on your website? Many online business owners seem to opt into the anonymous aspects of internet ecommerce. They don't publish their name, let alone share their face with website visitors and customers. But is that the right decision?

Brand Identity: Picture it with Power

Imprint your Brand Identity on the minds of your clients. Make your product known with the power of niche marketing. Brand your market identifies the product or service boldly!

Freelance Copywriters: 'You Cannot Be Serious!'

I'm not saying that you should be controversial for the sake of it. In fact, controversy may be the last thing that you want. But let’s face it, controversy sells! John McEnroe, Kate Moss, Dan Brown, The Rolling Stones, George Galloway, Eminem, Kurt Cobain, Apple Macintosh - are all examples of controversial or converse brands that sell ...

The Meaninglessness of Ford Motor Company

It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. In short, precepts enable the brand to actually mean something to those it wishes to influence and meaning is what Ford has been lacking for years.

Save Hundreds of Dollars on Your Insurance from the Reptilian Insurance Company

You have to love the branding of the Gieko Insurance Company Gecko. Brilliant marketing and you have to laugh because it is so ridiculous and funny to listen to a Gecko with an Australian Accent no doubt tell you that you can save hundreds of dollars on your car insurance by switching to Gieko.

Is Your Mindset Holding You Back?

As business owners and professionals, we made the decision to open our business for many reasons. The first one is (or should have been) because we have a love of what we do. We want a worklife focused on what we love doing and what we're most skilled at doing. The second reason is often that we want control over our lives: We don't want someone telling us what we’re worth.We want to control our schedule. We want to control our life.

Can A Website Help Grow Your Brand? - Part 1

Now that you're familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it's time to think about effectively leveraging your time, effort, and money. A website can help you do just that.

Why You Should Run Away From An Ad Agency That Talks About Branding (Before Your Wallet's Empty)

Why Branding is a disservice to the buying public. It's like having a lamp and hiding it under your bed. The light doesn't help you. The light doesn't help your family members and friends. What's better than branding?

Net Branding Trends - Part II

So how does one survive the ever changing and evolving branding trends? Essential tips are found here on how to start and/or improve your website [product,service]via the new trends available. Great help for those who are considering innovating and improving their product or service as they transition themselves into the more competitive world of the Internet.

Web Branding Matters -- Part Two

Brands grow in time. They appear overnight but they can die as fast if you fail to address at least four of the crucial aspects of the branding process:

HELLO My Name is INTERVIEW

Benjamin Bach chats with Scott Ginsberg about the past few years wearing a nametage 24/7, launching a writing and speaking career, and being a young entrepreneur.

Brand Promise, Do You Deliver?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.