7 Simply Dynamic Steps to Branding Your Online Business

In just 7 simply dynamic steps you can brand your online business with a recognizable BRAND that will get you noticed. People will be spouting your keywords, impacting your market with highly targeted traffic in a matter of days if you follow my guidelines and get your BRAND out there in the public eye. If tatooing it on your left butt cheek isn't an option, you'd better learn a better way - find it here.

Case Study - Me to We - Re-Branding a Non-Profit Group

It is essential that when you start a non-profit group that you fully consider all the implications of the message you send out. A simple catchy slogan can destroy all the good will intent if done incorrectly. Let's look at a case study shall we?

Minding Your Own Brand - Why Did They Boo Damon and Not Pedro?

You will never find people more loyal, faithful, and passionate about a brand than Red Sox fans. So why don’t most brands induce this level of passion?

Boost Sales By Establishing Your Business' Corporate Identity

Have you ever wondered the first thing that comes to mind when a consumer thinks about your brand or company? Unless you haven't worked on building a corporate image for your company, your company logo is the first thing that a consumer will remember.

Build a Strong Brand Identity for Your Small Business

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

Increase Your Credibility with Professional Company Logo Design

The company logo design builds consciousness, sensing and customer allegiance. A good company logo design produces an enduring impression on its potential customers. Read here to know more.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Keep Your Brand Consistent with a Brand Handbook

Your brand is your promise of value. It is often said that good brands have three primary characteristics- they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be hardest thing to do.

Express Yourself

Freedom of expression is one of our basic first amendment rights. It says that we are free to express ourselves however we see fit within reason. What better way to increase your business awareness than to apply your first amendment right to your promotional products? Promotional products are meant to raise awareness and increase traffic flow and when they are used correctly, increase your business. The more creative the promotional product, the more success they are capable of. First amendment rights are the most important in our society, so why not use them to make your promotions that much more successful?

Logo - Simple Tool To Make Your Business Stronger

Business logos register an instant recognition with the onlookers, taking it to great heights. So opt for a logo with the right look and feel to lend your business a larger than life image!

Printable Business Cards for Your New Business

Printable Business Cards are one of the first steps you can take in branding your new business.

Exclusive or Inclusive, Which Jeopardizes the Brand?

It has become a growing trend for high-end famous designers to partner with mass-market retailers. We've seen it with Karl Lagerfeld and H & M, last season's partnership with Viktor & Rolf and H&M, and most recently Proenza Schouler and Target. These partnerships have been very lucrative for both sides. One could even argue that the mass-market retailers might be getting more out of the deal.

The 'No Brand' Brand

Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet what if you turned your back on brands, or at least say you have. If a brand is a corporate identity, are you not in effect turning your back on identifying yourself to the general public?

Promotional Gifting: Products and the Holidays

While it is always a good idea to show your customer appreciation, the holidays are an important time to do so. Traditionally, the holiday season includes an abundance of gift giving and showing the important people just how valued they are to you. Smart companies plan ahead for this time of year and strategize their holiday gift program. To do so means to concentrate on your relationship with your clients and to separate yourself from the competition by putting thought into your offerings. This way, your presents have a lasting impression, even long after the festive season is over.