Promotional Products: Thinking Inside The Box

E-shoppers are not only spending more, but Grau says they're also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat from the 26% seen a decade ago), experienced e-retailers are exploring methods of promoting repeat sales and ensuring customer loyalty.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Making A Good Impression With Business Card and Letterhead

Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool.

Business Branding for Personal Service Type Companies

Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer.

Marketing 202; Increasing Brand Awareness While Getting Immediate Response

Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.

Building Business - The Old Fashion Way

In today’s global economy everyone is searching for a niche to make more money. We have become so specific about how we do business that we have forgotten how to make money the old fashion way.

3 Steps to Creating A Knockout Corporate Logo For Dum Dums

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

The Name Game: Part 2

This article is the second in a series of three that addresses best practices in corporate naming.

The Style Guide

The style guide makes it possible that your brand is speaking with one voice even if three different departments located in three different locations are presenting your brand to your customers. In case there is one day a question which cannot be answered by the style guide,

Branding - The Single Most Important Thing

As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand.

An Inconvenient Truth — A Failure to Persuade

What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those “from the other camp.” At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers

How Lanyards Are Used in Business and Industry

Lanyards have become extremely common nowadays. It is very normal to see ID badges dangling from a person’s neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. All these prove the popularity of lanyards in business and industry.

Branding Development Techniques: Be Unique; But Recognizable

So, you are about to build your business brand and corporate identity. You know your industry like the back of your hand, and all you want to do now is get others to feel the way you do about your company. You're not alone. So, you'll need to compete well. How will you do it?

How To Create A Unique Personal Brand

Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how do you get your name to stand out? The only solution is to create a Unique Personal Brand. What is a personal brand?