Change Throwaways to Results Generators

Through the years, promotional items have taken on many names - most not very complimentary. Pay attention to your brand to make your promotional items pay off.

Naming and Branding Your Business

You've heard it a million times. Perception is everything. Regardless of whether it's the truth, perception is what rules the world. So when considering your business name, make sure that the perception of that name is what you intend it to be.

Designing a Brand for Your Business

Learn how to make your business a big name. The most crucial part of a branding is it will often be the first or only impression that you leave with most of your future clients.

Define Your Difference To Stand Out and Make Your Business Shine Above The Competition

Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.

From Visualization to Realization: The Secrets to Making Your Brand Come to Life

Each response you have - feelings, thoughts or mental images - comes from programming that is stored inside of you and that drive your response to specific words, places, people, etc. It gets real interesting when you consider that your Personal Brand centers on you and the programming you have about yourself.

Business Branding for Personal Service Type Companies

Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer.

How to Brand a Small Business

Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination.

Hurricanes and Corporate Branding

No businessman takes joy in making money on other peoples misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding

Your Business Bio Length

TJ Walker explains how to craft your business bio and what length is should be.

Developing Your School Brand

A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sport...

It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help

Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell when you might need marketing and design help? Reading this article is a great place to start.

The Name Game: Part 2

This article is the second in a series of three that addresses best practices in corporate naming.

Brand Development, You Should Improve Your Branding

Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one.

How Lanyards Are Used in Business and Industry

Lanyards have become extremely common nowadays. It is very normal to see ID badges dangling from a person’s neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. All these prove the popularity of lanyards in business and industry.