Brand Your Business

What is branding and how do I use it in marketing?

Ten Tips to Boost Your Personal Brand

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

Web Marketing and Traditional Advertising are more Effective with Proper Branding

Which is better? ~ Direct mail campaigns versus Email campaigns ~ Print/billboard ads versus Web banner ads ~ Broadcast/radio commercials versus Podcasts/Webcasts ~ Newspaper/magazine ads versus electronic newsletters/Blogs

Private Labeled Bottled Water for the Hospitality and Lodging Industry

Quality branding creates customer loyalty. Private labeled bottled water is an ideal and powerful way to promote a quality hospitality brand.

Internet Branding

When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers. While positioning its product, a firm analyzes the competitor’s positions, searches its own competitive advantages and then identifies the best possible position for the product.

Define Your Difference To Stand Out and Make Your Business Shine Above The Competition

Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.

Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

A New Brand Does Not Mean A Name Change

If your fiscal goals are not being met it is possible that the problem is not in your ad copy, media mix or sales force but in your brand permissions.

How To Build A Brand Strategy To Steal Market Share

Market leaders were generally on a deliberate track to build category. In many ways, this is not as true today as it was in the past. Today, only a few market leaders can afford the luxury of simply building categories.

Re-Evaluating Your Brand Will Heighten ROI and Marketplace Performance

Marketers charged with achieving return on investment and marketplace performance in today's competitive landscape know that powerful, relevant brands make the difference between success and failure. Keeping brands up-to-date requires constant vigilance because quick fixes to tactical elements rarely offer long term rewards that lasting brands provide. Consider these top ten symptoms to decide if it is time to re-evaluate your brand.

The Importance of Image in Business Communications

In the business world, image is everything. What happens if a business website is full of distracting images, out of date information, and copy that is full of spelling and grammatical errors? How do you establish trust with your customers? Through your words.

Hurricanes and Corporate Branding

No businessman takes joy in making money on other peoples misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding

The Name Game: Part 1

This is part 1 of a three part series that deals with corporate naming. Part 1 deals with whether to conduct naming as an organic initiative or to outsource naming to a third party service provider.

The Name Game: Part 2

This article is the second in a series of three that addresses best practices in corporate naming.