Logos - 3 Benefits a Logo Gives to your Brand

Whether you're just starting your business or your business is well underway, this question has more than likely popped into your head: Should I have a logo?

Brandversation: Creating an Online Branded Experience

The Internet present more challenges and opportunities to develop loyalty through a branded experience.

How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work?

4 Steps to Choose the Right Logo Design Company

A few tips on what you should take in consideration before choosing a company to design your logo.

Trade-Marking Your Logo Design

The company logo design is an important aspect of any business. This article attempts to create awareness of the importance of trademarking the logo design, and the methods of doing so.

Private Labeled Bottled Water for the Hospitality and Lodging Industry

Quality branding creates customer loyalty. Private labeled bottled water is an ideal and powerful way to promote a quality hospitality brand.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Corporate Logos

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.

Company Logo Design: A Must Have Tool for Your Brand Identity

The article explains the importance of establishing a brand identity for a business and how a professionally designed company logo can elevate a business to the next level of success and take an organization head-to-head with larger competitors. It also provides a brief hint on the necessary attributes of a professional company logo.

Innovative Industrial Name Plates For Your Brand Establishment

Article about industrial name plates, their utilities in establishing brand image and abilities to withstand intensive conditions and variety of materials used to make such nameplates.

Making A Good Impression With Business Card and Letterhead

Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool.

A New Brand Does Not Mean A Name Change

If your fiscal goals are not being met it is possible that the problem is not in your ad copy, media mix or sales force but in your brand permissions.

Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You

Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know.

Hurricanes and Corporate Branding

No businessman takes joy in making money on other peoples misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding