Termination of Franchise Agreements

Why would any franchisor want to terminate a franchisee who pays royalties into the system, assists the franchisor in extending his brand name and helps the franchise system gain market share, growth and profitability? Indeed all good points to the question; why?

T-Shirt Printing

Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone (not under another shirt) when such pioneers as John Wayne, Marlon Brando, and James Dean were famed to have worn them on nationally syndicated television.

Brand Building Across Media Categories

Branding gives your prospects a “shortcut” that helps them decide to select you. Want to become a recognizable name within your target market (the folks that need what you’re good at)? Building a strong brand can accelerate that process many times over.

The Power of Storytelling to Build a Better Brand

Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.

Biz Ops to Get a Special New Category of Their Own Says FTC

Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Most all Franchisors, those who sell franchises are also ecstatic over the move and say it is about time.

4 Steps to Choose the Right Logo Design Company

A few tips on what you should take in consideration before choosing a company to design your logo.

Starbucks: The Modern Day Coffee Phenom

Starbucks is a modern coffee mecca-empire that seems to be on the lips of every corporate yuppie in America. And this is not by coincidence, it's by design. Why has Starbucks been such a great example of corporate branding success?

What day is Brand Freedom Day

We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Modern consumerism is brand brainwashed. People - buy an item because of its brand, when a lower cost one would give the same or better value. - buy from a higher cost channel, where a lower priced one would give the same or better service at a lower price. - buy a higher spec and therefore more expensive article than is needed for the job.

Profit By Investing in Your Brand Account

In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing. There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most important marketing technique - branding.

Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.

Designing a Brand for Your Business

Learn how to make your business a big name. The most crucial part of a branding is it will often be the first or only impression that you leave with most of your future clients.

Corporate Logos

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.

Do You Need a Professional Logo?

The article elucidates on the importance of having a professional logo and the benefits that a business can get from a company logo.

A New Brand Does Not Mean A Name Change

If your fiscal goals are not being met it is possible that the problem is not in your ad copy, media mix or sales force but in your brand permissions.