Throwing Good Money After Bad Design-Is Your Small Business Wasting Money on the Wrong Graphic Artis

Your small business wouldn’t hire a CPA that didn’t know tax law, so why hire a graphic artist with no marketing expertise? It sounds elementary but otherwise sharp businesspeople pour thousands of investment dollars down the drain by hiring inexperienced, ill-equipped graphic artists. Does your company do this as well? Chances are you have or you’re doing it now. Take 5 minutes and learn how to avoid throwing good money after bad art. The current graphic artist you’re paying won’t thank you but your accountant and your bottom line probably will!

Packaging for the Leap from Shelf to Hand

Package design is not decoration. Did you know that 80 percent of all purchasing decisions are made in-store? As traditional media is being revolutionized right before our eyes, your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. Your package is a valuable asset that can make or break the sale of your item and should be considered as important as the item itself. There are 4 key attributes to ensure a successful package design.

Attention: Entrepreneurs -- Is Your Business Name Working?

During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.

Brochure Printing

With practical applications from political rallies, to informational pamphlets, brochure printing can be a practical idea for just about anyone. With a limitless range of possibilities, colors, styles, and ideas, anyone can create an eye catching and awe-inspiring brochure. From tri-fold brochures to pamphlets about any given subject matter the world is at fingertips, as a small or large business, or as any sort of an activist.

Marketing Becomes Easier When the Brand is YOU

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.

The Power of Storytelling to Build a Better Brand

Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.

American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!

The 7 C's of Personal Branding Success

Everything you do is linked directly to your Personal Brand. As entrepreneurs and small business owners, we have a distinct advantage that larger companies do not. When it comes to our brands, we have the ability to get very personal.

Logo Design - Your First Step Towards Business Success

The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn't it important to invest in a proper logo that will be the face of your company to the world?

To Go Or Not To Go - How To Decide If This Marketing/Design Project Will Bring In Revenue

All too often business owners get confused and ultimately dejected because they can't get a peace about investing or not investing in a creative marketing/design project. I've developed an easy, logical and methodical approach to help you decide which marketing and design projects you need to invest in.

Web Marketing and Traditional Advertising are more Effective with Proper Branding

Which is better? ~ Direct mail campaigns versus Email campaigns ~ Print/billboard ads versus Web banner ads ~ Broadcast/radio commercials versus Podcasts/Webcasts ~ Newspaper/magazine ads versus electronic newsletters/Blogs

What day is Brand Freedom Day

We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Modern consumerism is brand brainwashed. People - buy an item because of its brand, when a lower cost one would give the same or better value. - buy from a higher cost channel, where a lower priced one would give the same or better service at a lower price. - buy a higher spec and therefore more expensive article than is needed for the job.

Do You Need A Cool Company Logo Or Would A Stinker Be More Effective?

The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

Corporate Logos

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.