Branding Basics: Three Important Branding Concepts

A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.

What's in a Name?

A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of historic naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image.

Your Service Firm's Brand - It's Your Voice!

Branding, branding, branding. I am so tired of hearing about how lofty and complex branding is. This is one of the sacred cows of marketing that needs to be defrocked, at least as far as service firms are concerned.

Branding, Positioning and Differentiation

Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure.

Can A Strong Personal Brand Revive A Flagging Corporate Brand?

Eddie McGuire a chef executive successfully uses the integrated marketing concept to achieve corporate branding, product branding, branding strategies, marketing branding, branding building and personal branding for Nine Network; and could possibility add more than 100 million dollars to the company over the next five years.

7 Steps To Brand Success

Let's be clear from the outset. The road to brand success is not easy. It's true that some people seem to fall upon it by chance and readily make their way from one end to the other. For most of us though, it's a route taken with difficulty and marked by mis-steps and wrong turnings.

Brand: Unleash The Power within

Introduction to branding and Internal branding and tips to internalise the brand.

Franchise Expansion Thru Regional Team Manager Agreements

One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises.

Franchise Transfers to a Corporation or Limited Liability Company

As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.

The 10 P's Of Personal Packaging

There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.

Brand Building Across Media Categories

Branding gives your prospects a “shortcut” that helps them decide to select you. Want to become a recognizable name within your target market (the folks that need what you’re good at)? Building a strong brand can accelerate that process many times over.

Solopreneur or Small Business Owner? Understand This: You Have No Competition!

No competition?! Is this naive? Wishful thinking? A load of bunk? Not at all. As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me EVERY SINGLE TIME I start to get overwhelmed or lose my business focus.

Use Your Business Entities to Brand Yourself!

How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to establish your own distinctive brand.

The 7 C's of Personal Branding Success

Everything you do is linked directly to your Personal Brand. As entrepreneurs and small business owners, we have a distinct advantage that larger companies do not. When it comes to our brands, we have the ability to get very personal.