Company Logo Design - Tips for Success

This article provides some of the most important tips on logo design and discuss the factors that need to be considered while designing your logo or working with a logo design company.

A New Intel Brand: Do Wholesale Changes Foretell a Better Day at Intel?

Of late, Intel has garnered a lot of press regarding the sweeping changes management intends to make in the company’s brand and product line. In many ways, these changes will send the world’s largest chipmaker into uncharted territory. However, at its core, Intel will very much remain the same company, mainly because the deeply established core values that drive the Intel brand are alive and well and working exactly as designed.

It's About Experiences, Not Logos

A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.

The Promise of Your Brand

Do you need to crystalize your Brand Promises and separate you from competitors? If you have problems recruiting and keeping clients, your income is stagnant or your business is in a rut, define your Brand, unlock your potential, invent or reinvent your Brand Promise and jumpstart your business.

Where Does Your Talent in Business Live?

Do you want to completely eliminate every competitor you will ever face? Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter? Does feeling good about the start of every day excite you enough to take action that is different than what you have been doing?

Branding, Positioning and Differentiation

Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure.

Why Brand Matters

Branding is more than just a logo. It is the soul of your company and should be developed and maintained with care. Learn why brand matters so much in today's economy.

Branding, The How's, What's And Why's

Your business brand says a lot about you and your business. If you create a strong brand image, it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business. We'll show you what a brand is, why you need it and how you define your brand.

Brand Identity, Branding and Brand Image

A strong brand identity can position a company above its competition all by itself. But having a brand that's strong takes time, money and effort to develop. It's not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

Hiring A Branding Company 101

How to hire a branding company.

Attention: Entrepreneurs -- Is Your Business Name Working?

During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.

Franchise Expansion Thru Regional Team Manager Agreements

One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises.

Franchise Agreements; Maintenance, Repair and Appearance of Business Location

Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets.

Solopreneur or Small Business Owner? Understand This: You Have No Competition!

No competition?! Is this naive? Wishful thinking? A load of bunk? Not at all. As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me EVERY SINGLE TIME I start to get overwhelmed or lose my business focus.